Swansea bring in Rippleffect to revamp club’s digital platform
April 14 – Premier League Swansea has commissioned digital agency Rippleffect to overhaul its official web platform with a re-launch planned for the start of the 2017/18 season.
Social media
One league they will win: Man Utd sail past Arsenal to take top spot
February 19 – Manchester United overtook Arsenal today to become the English Premier League club with the most Twitter followers. Having overtaken them, they soared to a lead of more than 500 followers within hours.
Man Utd set to knock Arsenal off Twitter table top, West Ham hit growth spurt
By Paul Nicholson
February 12 – The long held lead by Arsenal as the Premier League club with the most Twitter followers is likely to end this week with Manchester Untied having closed the gap on their London rivals to just 6,500 followers.
Man Utd top Xmas Twitter table but still have gap to close on Arsenal
By Paul Nicholson
January 8 – The last two weeks have seen a huge amount of tweeting by Premier League clubs who, combined, averaged just over 7,000 tweets a week compared to an average of about 4,500 tweets a week, in the four weeks leading up to Christmas.
PSG lands 13 million Youtube views with Ooredoo campaign
January 4 – Paris St-Germain partner Ooredoo has announced a recent digital promotion generated more than 13 million Youtube views. The promotion, a fan competition, culminated with the sending of 15 winners to Qatar to meet the players and watch a friendly match between Inter Milan and Paris Saint-Germain on December 30 at Qatar’s Al Sadd Stadium.
Chelsea tweet the blues as Leicester City break into top tier
By Paul Nicholson
December 18 – It has been a tumultuous week for Chelsea and Leicester City. On the pitch Leicester deepened the Blues at Chelsea with a Premier League victory that put them top of the league and eventually pushed Jose Mourinho out of Stamford Bridge. On twitter Leicester had the biggest percentage increase in followers of any Premier League club this week at 4.25% – Chelsea recorded a 0.45% increase.
Arsenal top Twitter ranking but Man Utd make huge gains
By Paul Nicholson
December 11 – Manchester United have continued to outperform their Twitter rivals in the Premier League with a massive increase of over 150,000 followers in the last 4 weeks. At the top of the Twitter table they now have Arsenal very much in their sights and could overtake them by mid January at the current rate of increase.
OM join Real Madrid on Snapchat social video-sharing platform
By Samindra Kunti
November 26 – French Ligue 1 side Olympique de Marseille have partnered with video messaging application Snapchat in a bid to up their social media presence.
Liverpool bust through 5 million Twitter follower mark
November 17 – Premier League Liverpool have broken the 5 million Twitter follower barrier and are celebrating with a competition for fans to be become the club’s new number 5 for one game only.
Twitter activity down, but Man Utd keep chasing Arsenal for top spot
November 13 – Premier League football has mirrored an overall trend of a slight drop in activity in recent weeks. But Man Utd continued their inexhaustible assault on the summit of being the English club with the most twitter followers, having overtaken Chelsea and are now chasing down Arsenal.
Klopp’s Kop arrival excites as Liverpool get a big twitter boost
By Paul Nicholson
October 12 – The week of the international break has resulted in some remarkable twitter follower gains for English Premier League clubs with Liverpool in particular putting on more than 50,000 followers and jumping to second place in the weekly ranking.
Man Utd storm past beleaguered Chelsea in Twitter rankings, Arsenal next
By Paul Nicholson
October 2 – Manchester United stormed past Chelsea this week to take second spot behind Arsenal in the table of overall Twitter followers. The Red Devils put on a massive 48,707 followers compared to the Gunners’ 26,259 and Chelsea’s meagre, in comparison, 17,769.
Followers of fashion; but are clubs making the most of their following?
By Paul Nicholson
October 2 – The latest report from Benchmark Sports, the data division of consultants KPMG Sports, compares the popularity of Europe’s biggest football clubs with global fashion brands and finds that while the clubs may be the most popular, the fashion brands have the most money.
Bosnian side sack boss on FB; he ‘likes’ post; Guardiola gets tweeting
By Jamie Styles
October 2 – In what is believed be football’s first social media sacking of a top division manager, Bosnian side Drina Zvornik have fired their manager Vladica Petrovic over Facebook. If that wasn’t bizarre enough, Petrovic was apparently among the first to ‘like’ the post.
Chelsea slump as Man Utd find Twitter joy at the Festival of Eid
By Paul Nicholson
September 25 – The weekly Twitter growth table saw a number of changes in ranking this week as Chelsea dropped to fourth behind Liverpool who took third slot. Manchester United continue to dominate weekly growth with one tweet this week being retweeted 14,000 times- that is 1,500 more retweets than Manchester City – in fifth place in the table – gained in new followers.