July 23 – Football Australia and Allianz Australia have agreed a multi-year partnership, that will see Allianz become the Official Insurance Partner of Football Australia and its national teams.
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.
July 22 – Bulgaria’s Krumovgrad FC has signed a sponsorship contract with one of the newest entrants into the Bulgarian betting market, Bethub.
July 19 – The Bulgarian Football Union (BFU) has signed a sponsorship with bookmaker Inbet. The Bulgarian gaming company replaces financial firm Money + as the main sponsor of the Bulgarian football referees.
July 19 – Eintracht Frankfurt have agreed a three-year deal with Kumho, which will see the Korean tyre brand become the club’s official tyre partner until 2027.
July 17 – Premier League side Southampton, back in the top flight next season after a year in the Championship, have signed crypto casino Rollbit as the club’s shirt sponsor.
July 17 – Greece’s AEK Athens has signed a one-year sponsorship with British designer brand Lyle & Scott who will supply the Greek club with official clothing for the 2024/2025 season.
July 12 – Turkey’s Bodrum FC has signed a naming rights deal with Sipay Electronic Money and Payment Services that will see the club will change its name to Sipay Bodrum Football Club for just a year for the upcoming Trendyol Super Lig 2024/2025 season.
July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol.
July 11 – Italian champions Inter Milan have upgraded their partnership with Qatar airways which will see the brand become the club’s Official Main Training Kit Partner on top of being the club’s Official Airline Partner.
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
July 10 – North Macedonia’s most successful club Vardar Skopje, has signed a sponsorship deal with Austrian gaming company Novomatic.
July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.