Superbet grows in the east with Dinamo Bucharest shirt deal
July 26 – Romania’s Dinamo Bucharest have named bookmaker Superbet as the club’s new main sponsor.
Sponsorship
Bournemouth secure record 2-year shirt sponsorship with Asian bookie BJ88
July 24 – Premier League AFC Bournemouth have unveiled Asian online bookmaker BJ88 as their new front-of-shirt partner in a two-year deal.
Football Australia signs Allianz as sponsor ahead of Matildas’ Paris 2024 opener
July 23 – Football Australia and Allianz Australia have agreed a multi-year partnership, that will see Allianz become the Official Insurance Partner of Football Australia and its national teams.
Liverpool adds workwear brand Strauss in multi-year deal
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.
Bulgaria’s Krumovgrad signs Bethub for second season in top tier playing in Plovdiv
July 22 – Bulgaria’s Krumovgrad FC has signed a sponsorship contract with one of the newest entrants into the Bulgarian betting market, Bethub.
Inbet replaces Money+ as Bulgarian refs’ shirt sponsor
July 19 – The Bulgarian Football Union (BFU) has signed a sponsorship with bookmaker Inbet. The Bulgarian gaming company replaces financial firm Money + as the main sponsor of the Bulgarian football referees.
Kumho tread German brand path Eintracht Frankfurt
July 19 – Eintracht Frankfurt have agreed a three-year deal with Kumho, which will see the Korean tyre brand become the club’s official tyre partner until 2027.
Saints unveil crypto-casino Rollbit as shirt sponsor for Premier League return
July 17 – Premier League side Southampton, back in the top flight next season after a year in the Championship, have signed crypto casino Rollbit as the club’s shirt sponsor.
AEK Athens bring in new Lyle & Scott dress code
July 17 – Greece’s AEK Athens has signed a one-year sponsorship with British designer brand Lyle & Scott who will supply the Greek club with official clothing for the 2024/2025 season.
Bodrum FC sell club naming rights to Sipay for first season in SuperLig1
July 12 – Turkey’s Bodrum FC has signed a naming rights deal with Sipay Electronic Money and Payment Services that will see the club will change its name to Sipay Bodrum Football Club for just a year for the upcoming Trendyol Super Lig 2024/2025 season.
Meridianbet backs local with AEL Limassol shirt deal
July 12 – Cyprus based Meridianbet, which has just been acquired by the Golden Matrix gaming group and has announced a sponsorship with Cypriot team FC AEL Limassol.
Inter sponsorships flying as Qatar Airways upgrade to training kit
July 11 – Italian champions Inter Milan have upgraded their partnership with Qatar airways which will see the brand become the club’s Official Main Training Kit Partner on top of being the club’s Official Airline Partner.
Man City suit up for new Champions League campaign
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
North Macedonia’s Vardar Skopje secures €1m of funding from gaming firm Novomatic
July 10 – North Macedonia’s most successful club Vardar Skopje, has signed a sponsorship deal with Austrian gaming company Novomatic.
Coca-Cola trade up sponsorship at Napoli to include training kit
July 9 – Serie A’s Napoli have confirmed Coca-Cola as the club’s Global Training Kit Partner, taking over from eBay.