May 9 – With Lionel Messi back on the pitch and Inter Miami sitting top of the MLS and hammering in goals at more than double the rate of their nearest rival, the club have upgraded their sponsorship roster with a blue chip marketing partner.
May 7 – AC Milan have unveiled online casino platform TG.Casino as the club’s Official Regional iGaming Partner in Europe.
May 3 – The French Football Federation (FFF) has now announced that Nike will be its official equipment supplier for the period of the 2026/2027 to 2033/34 seasons as part of a mammoth contract extension, growing the partnership to 23 years in total with the possibility of extending further in the future.
May 3 – From Pep to Pepsi: Pepsi Max has unveiled Jack Grealish as its latest global brand ambassador.
May 3 – English Championship club QPR has agreed a shirt sponsorship with on-line bookmaker CopyBet who also become the club’s official betting partner.
May 2 – US tyre and wheels retailer Discount Tire has become a sponsor of the MLS in a multi-year agreement.
May 1 – BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season.
April 30 – Liverpool FC have extended their long-term partnership with insurance giant AXA until 2029.
Aril 29 – Unilever will be a first-time sponsor for Conmebol’s Copa América that will be played in the US across 14 cities from June 20 to July 14.
April 24 – The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz’s Romania dealership partner, have extend their sponsorship partnership for another two years. Autoklass began its sponsorship in 2019.
April 23 – Aston Villa have confirmed their shirt and principal partner deal with Kaizen Gaming brand Betano, worth an estimated £20 million over two seasons.
April 19 – US home improvement chain Lowe’s has brought a Hispanic focus to a new sponsorship covering Conmebol’s Copa América 2024 USA, MLS side Inter Miami, and Lionel Messi.
April 19 – The Football Association of Montenegro (FSCG) has extended its sponsorship contract with Trebjesa Brewery, one of Montenegro’s biggest companies.
April 18 – Colombian music artist Karol G is the next artist to benefit from Spotify’s association with FC Barcelona, as the club unveils the latest limited-edition kit ahead of El Clasico this Sunday.
April 17 – Welsh club Wrexham, made internationally famous by their Hollywood owners Ryan Reynolds and Rob McElhenney and the Netflix documentary ‘Welcome to Wrexham’, have signed Gatorade as their official sports drink three days after achieving a second consecutive promotion into the EFL’s League One, England’s third professional tier.