Newcastle adds BetMGM UK to its bookmaker alliances
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.
Sponsorship
Entain’s Polish bookie brand STS picks up local rights for UEFA club competitions
September 24 – Polish sports betting operator STS has acquired the rights for the UEFA’s Europa League and Europa Conference League in Poland for the 2023/24 campaign.
CAF dials in Tecno Mobile as AFCON 2023 sponsor; Motsepe promises more to come
September 22 – The Confederation of African Football (CAF) has inveiled technology company TECNO Mobile as a sponsor of the 2023 Africa Cup of Nations.
AC Milan raise the sponsorship bar with BOEM hard seltzer brand
September 22 – AC Milan have announced an all-new partnership with Italian Hard Seltzer producers BOEM that will see the alcoholic beverage become the Official Hard Seltzer of the Rossoneri.
Olympiakos gear up for new FlexCar deal
September 21 – Greece’s Olympiakos has signed a 3-year sponsorship deal with the car rental company FlexCar, the club announced.
Liverpool deliver UPS as new global logistics partner
September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.
Heineken refreshes the 25-year UEFA Champions League deal other beer brands can’t reach
September 19 – Dutch brewers Heineken have renewed their long-standing partnership with the UEFA Champions League until 2027.
P&G take first SuperLig sponsorship in Turkey with Samsunsport shirt deal
September 19 – Turkey’s Samsunspor has signed a shirt sponsorship agreement with P&G brands Old Spice and Head & Shoulders.
Clwb Pêl Droed Llanfairpwllgwyngy-llgogerychwyrndrobwllllantysiliogogogoch – say it…
September 17 – Spain’s La Liga is to sponsor the club with the longest name in world football, Welsh village team Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, into its centenary year celebrations.
Wiesenhof signs on as national partner for Germany 2024 Euro
September 15 – UEFA has announced a new deal with Germany-based poultry producer Wiesenhof who become national partners for the Germany 2024 Euro.
Snapdragon takes over Man Utd shirt in £60m per season deal
September 14 – Snapdragon will replace TeamViewer as the brand name on the front of Manchester United’s shirt from the start of next season in a reported £60 million a year deal.
Man City women agree WSL first with Joie stadium rights naming deal
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
Yomoni pick up AS Monaco sleeve sponsorship
September 14 – Online savings management brand Yomoni has taken the sleeve sponsorship of AS Monaco’s home, away and third shirts in what is believed to be a one-year deal.
Meridienbet backs Eastern European growth with FK Sarajevo deal
September 14 – Online bookmaker Meridianbet has further expanded its eastern European presence becoming an official partner of FK Sarajevo who play in the Premier League of Bosnia and Herzegovina.
North Macedonians tailor new deal with Turkish fashion brand Giotelli
September 12 – The Football Federation of North Macedonia has signed an agreement with Turkish fashion brand Giotelli who will support all the North Macedonian national teams.