November 20 – The Turkish Football Federation (TFF) and have agreed a national team sponsorship with Istanbul airport’s iGA PASS which provides services for travellers through the airport.
November 16 – Online travel and accommodation platform Booking.com as agreed a sponsorship with UEFA for both the men’s Euro 2024 in Germany and Women’s Euro 2025 in Switzerland.
November 16 – Manchester United have unveiled a multi-year global partnership with WOW Hydrate. The sports and fitness drink becomes the club’s official sports hydration partner.
November 16 – Inter Milan has reached a deal with Qatar Airways that will see it become the club’s Official Global airline partner until the 2025/26 season.
November 13 – Inter Milan have announced a new partnership with Qatar Airlines that will see the airline become the official global airline partner of the 19-time Serie A champions.
November 9 – The Romanian Football Federation (FRF) has signed a sponsorship agreement with Chinese consumer electronics manufacturer OPPO.
November 8 – The Roshn Saudi Pro League has signed a sponsorship deal with insurance company Medgulf.
November 6 – Ligue 1’s AS Monaco has signed a new shirt sponsorship with fashion jewellery brand APM Monaco.
November 3 – Rangers have renewed their partnership with Douglas Laing that will see the Scotch Whiskey distiller, blender and bottler remain the 55-time Scottish champions’ official Spirits partner until the end of the 2024/25 season.
November 1 – Leeds United have signed an agreement with 12Bet that will see the sports betting company become the championship club’s Asian betting partner.
October 30 – Italian giants AC Milan have renewed their partnership with Gatorade which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri Men’s and Women’s Team, during Serie A and UEFA Champions League matches.
October 30 – Bulgaria’s Botev Plovdiv has signed a partnership with the largest and independent radio group in Bulgaria, Radioplay Media for the joint promotion of events and products.
October 26 – Treble winners Manchester City have renewed their long-term global partnership with Unilever brand, Rexona.
October 25 – The Argentina Football Association has signed an agreement with Smartsoft that will see the online gaming software provider become an official digital sponsor of the world champions.
October 25 – Juventus have extended their deal with Chinese water company Ganten until 2028 – a deal that will take their partnership to 11 years.