Kansas City Current fast track new stadium naming rights to CPKC
October 23 – The National Women’s Soccer League’s (NWSL) Kansas City Current have announced a ten-year stadium naming rights deal with North American rail network CPKC.
Sponsorship
Sekonda agree back-of-shirt sponsorship with Leicester City Women
October 23 – Leicester City Women have signed an agreement with Sekonda that will see the watchmakers become back-of-shirt sponsors for the WSL club in a one-year deal.
Newcastle land Saudi airline sponsorship renewal
October 20 – Newcastle United have unveiled a multi-year partnership extension with Saudi Arabian airline Saudia which will see national flag carrier of Saudi Arabia become the club’s official airline partner.
AC Milan link with Corpay for forex solution and sponsorship
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
Carabao renew EFL Cup title sponsorship for further three seasons
October 18 – Carabao has extended its partnership with the EFL Cup in a deal that will see the energy drink provider remain the main title sponsor of England’s second cup competition until the end of the 2026/27 season.
Lazio vs Roma, Rome vs Riyadh, rivalry for Expo 2030 hosting gets shirty
October 17 – Lazio are poised to adopt ‘Rome 2030’ as their front-of-shirt sponsor in a free-of-charge deal, in a bid to help their home city gain hosting rights to EXPO 2030.
Fenerbahce sign shirt deal with Medicana Health group for women’s team
October 16 – Turkey’s Fenerbahce has signed a shirt sponsorship deal with Medicana Health Group for its Women’s team. The Medicana logo will feature on the back of shirts.
Fitzdares extend Mayfair Club theme to Fulham’s Craven Cottage
October 13 – Premier League Fulham have extended their partnership with London bookmaker Fitzdares until the end of the current season on the back of a “highly successful” debut year for the partnership last season.
Cypriot FA agrees national team deal with Greek online bookie Stoiximan
October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.
Arsenal book in Hotels.com for multi-year sponsorship
October 11 – Premier League joint-leaders Arsenal have agreed a multi-year sponsorship with hotels.com that will see the booking website become the club’s exclusive hotel partner.
EAFC ramps up launch promotion with Pepsi MAX deal
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
Besiktas signs record sponsorship with Tüpraş for Istanbul stadium naming rights
October 5 – Turkey’s Besiktas says it has signed the most valuable sponsorship deal in its 120-year history with Turkey’s largest industrial Turkey – Tüpraş.
Mollahasan announces Efbet renewal for Arda, then resigns
October 3 – Bulgaria’s Arda Kardzhali has renewed its sponsorship contract with the Bulgarian bookmaker efbet. The new contract is for five years but no value for the sponsorship has been announced.
Engelbert Strauss geared up for more UEFA work
September 29 – UEFA have announced German workwear brand Engelbert Strauss has renewed its partnership with both the UEFA Europa League and UEFA Europa Conference League for the 2024-27 club competition cycle.
StarCasino Sport circumvents Italian betting rules to agree Serie B sponsorship
September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.