Brentford sign Visit Tampa Bay as club partner
August 25 – Premier League club Brentford have partnered with Visit Tampa Bay in the US.
Sponsorship
Sharia compliant? Sportsbet.io becomes betting sponsor Saudi Arabia’s Newcastle United
August 25 – All forms of betting may be illegal in Saudi Arabia, but the rules do not extend to Saudi-owned Newcastle United who have announced a multi-year partnership with online bookmaker Sportsbet.io.
Kosovo federation signs naming rights sponsor for U21 championship
August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.
AC Milan agree multi-year sponsorship with idealista real estate portal
August 24 – Italian giants AC Milan have announced a multi-year partnership with real estate portal idealista starting with the 2023/24 season.
Parimatch extends Leicester City partnership as club look for a bounce-back season
August 23 – Leicester City, relegated from the Premier League last season but now joint top of the Championship, have extended their partnership with online sports betting and casino brand Parimatch, managed by Gibraltar-based online gambling operator BVGroup.
Bulgarian bookie WInbet all-in for another year as Botev Plovdiv’s main sponsor
August 22 – Bulgaria’s Botev Plovdiv has renewed its shirt sponsorship deal bookmaker WINBET. The new contract between the club and Bulgaria-headquartered bookmaker is for one year.
Out of Toon. Amazon’s Newcastle doc reveals adidas as new kit partner
August 22 – Newcastle United are set to replace sportswear manufacturer Castore with leisurewear giant and former long-term sponsor Adidas in a five-year deal reportedly worth hundreds of millions of pounds.
Brazilian bookie Esportes da Sorte agrees sponsorship renewal for Paulistão
August 22 – Online bookmaker Esportes da Sorte has renewed its sponsorship of Brazil’s regional Paulista Football Federation (FPF) for the 2024 edition of Paulistão.
Kane shines as he boots-up for Bayern’s title defence
August 21 – England Captain Harry Kane, who scored on his Bundesliga debut for Bayern Munich at the weekend, has signed a first-of-its-kind lifetime boot deal with sportswear brand Skechers.
Visit Saudi becomes global sponsor of LaLiga and its Official Travel Destination
August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and and global sponsor.
Wolves secures record deal with online bookie 6686 for sleeve sponsorship
August 17 – Asian facing online bookmaker 6686 Sport has become Wolverhampton Wanderers’ new sleeve partner for the 2023/24 season.
Fledgling airline Riyadh Air lands on Atlético Madrid’s shirt ahead of 2025 take-off
August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.
Monaco adds shirt and short sponsors for season kick-off
August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.
German market PRIME’d for launch with Bayern deal
August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.
Chelsea set to close £40m shirt deal with Infinite Athlete
August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.