LaLiga lands Iberia sponsorship for Latin America
July 8 – Spain’s national airline Iberia, will be an official sponsor of LaLiga from the start of the 2023/24 season in a deal that focusses on Latin America.
Sponsorship
FBS switches to Leicester City training kit as club works on Premier League bounce back
July 8 – Having announced the return of King Power to their front of shirt sponsorship position, replacing FBS, Leicester City have now unveiled FBS as the club’s Official Trainingwear Partner.
LaLiga launches ‘transformative’ EA strategic partnership, starting with renamed leagues
July 7 – LaLiga, having unveiled its rebrand, has now formally launched its strategic partnership with Electronic Arts, a five-season deal that the Spanish league says will be transformational.
Asahi Super Dry 0.0% takes front of Man City training kit
July 4 – Manchester City has unveiled Asahi Super Dry 0,0%, as the Club’s Official Training Kit Partner, featuring on the front of all training wear for the 2023/24 season.
Croatia’s NK Osijek sells new stadium naming rights to Opus
July 7 – Croatia’s NK Osijek has sold the naming rights of its new 13,500-capacity stadium to Hungary’s Opus Global.
King Power returns to front of Leicester City shirts
July 3 – Premier League relegated Leicester City have returned to King Power for their front of shirt sponsors for their Championship campaign. The Thai business is also the naming rights sponsor of the club’s stadium.
Crypto creep. OKX adds Man City sleeve to its club assets
July 1 – Crypto exchange OKX has expanded its sponsorship of Manchester City to include the left sleeve of both themen’s and women’s first teams.
Netspend carded as inaugural Leagues Cup sponsor
June 29 – Financial services business Netspend has agreed a ‘multi-year’ sponsorship of the new Leagues Cup competition that kicks off July 21 and runs through to August 19.
Qatar Airways takes flight. Bayern fans wave them off
June 29 – Following a persistent fan protest, German giants Bayern Munich have decided against renewing their sponsorship deal with Qatar Airways.
Fulham and Burnley go all-in with SBOTOP and W88 in advance of gambling ad ban
June 28 – Premier League clubs are taking full advantage of the time lag between next season and the implementation of a ban on shirt sponsorship from betting operators from the start of the 2026/27 season.
Monaco add Roche Bobois partnership as look for a better finish
June 28 – AS Monaco has signed a one-season sponsorship with high-end French furniture and decoration brand withRoche Bobois.
Galatasaray renew SIXT shirt sponsorship in 5-year €100m deal
June 28 – Turkey’s Galatasaray have renewed their shirt sponsorship deal with SIXT Rent a Car for a further five years.
BMO signs up for World Cup/Gold Cup double deal
June 27 – The first deal coming out of the new Concacaf/FIFA commercial partnership has been struck with Canada-based bank BMO.
Healthy-looking Bournemouth renew Vitality Stadium naming rights for three years
June 27 – Premier League Bournemouth, who surprised pretty much everyone – by staying up last season including Scott Parker, the manager who led their promotion – have extended their stadium rights naming deal for three years.
Google Pixel expands English FA deal to mobile and earbuds partner
June 26 – The English FA has expanded its relationship with Google Pixel which has become the new official mobile phone and earbuds partner of the England men’s and women’s senior teams.