Roma plug in energy partner with A2A deal
February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.
Sponsorship
DFB launches NFT tender for rights to national teams
February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.
Criticism of proposed £42m Spurs sponsorship forces resignations at SA tourist board
February 6 – Three South Africa Tourism (SAT) board members are reported to have resigned following public outrage over a proposed £42.5 million three-year sponsorship of English Premier League club Tottenham Hotspur.
Inter bump up LeoVegas.news sponsorship to training kit branding
February 6 – Inter Milan have signed a deal with football-themed entertainment LeoVegas.news, to become the club’s Official Training Kit Front Partner.
Spurs line up SA Tourism for sleeve sponsorship, sign Exalt as nutrition partner
February 3 – Premier League Tottenham Hotspur have signed up Exalt as its Official Sports Nutrition Drink Supplier, while the club is close to closing a sponsorship deal with the South African ministry of tourism.
Expedia books in for another 2 years of Champions League and launches travel hub
February 2 – Expedia Group has renewed its partnership with UEFA, signing two new deals that will see the online travel brand become a provider of the Expedia Live travel hub in Europe and a regional partner in the United States.
Mainz 05 closes shirt sponsor renewal with Profine’s Kömmerling
January 31 – Bundesliga club Mainz 05 has renewed its main shirt sponsorship with Profine brand Kömmerling that will now run until 2027.
Merz go from back to front with NC Courage shirt deal
January 31 – National Women’s Soccer League’s North Carolina Courage is moving its back of shirt sponsor Merz Aesthetics to the front of the club’s shirt in a deal starting with the upcoming season that kicks off in March.
Mastercard renews Copa Libertadores for four editions and adds women’s competition
January 27 – Mastercard has renewed its sponsorship of Conmebol’s Copa Libertadores through to 2026 with the addition of the confederation’s women’s club competition – Libertadores Feminina – to the agreement.
Carling books in for a three-season FA Cup run
January 26 – Beer brand Carling has rejoined the English FA as the official beer partner for the Emirates FA Cup and Vitality Women’s FA Cup, starting this weekend with the fourth round of both competitions.
EstrelaBet adds to Minas Gerais footprint with Campeonato Mineiro sponsorship
January 25 – Another premium sponsorship asset in Brazil has been picked up by an online bookmaker. EstrelaBet have become a main sponsor of the Mineiro state championship – Campeonato Mineiro.
Bulgarian FA tells politicians to stay away from betting regulation and focus on bigger issues
January 25 – A proposed ban on all gambling advertising has drawn an angry reaction from the Bulgaria Football Union (BFU) and top tier clubs in the country, saying there is absolutely no support for any regulation.
Seattle Sounders agree healthy 10-year shirt deal with Providence
January 24 – MLS side Seattle Sounders, winners of the Concacaf Champions League last season, have agreed a new sponsorship with western-US based health provider Providence.
CD Leganes secure hattrick of main sponsors with Tourism Malawi debuting
January 22 – Tourism Malawi has become the third main sponsor of Spanish club CD Leganes, alongside Blue Crow and Rainbow.
LAFC agree record $100m stadium naming rights deal with Canada’s BMO
January 22 – LAFC’s Banc of California stadium in Los Angeles is changing its name following a $100 million deal with the Bank of Montreal (BMO). It is the largest stadium naming rights deal in MLS.