November 10 – 2023 Women’s World Cup co-hosts Football Australia have agreed a multi-year sponsorship with LEGO Australia to become the first official partner of Football Australia’s Legacy ’23 programmes.
November 9 – Coors Light will be the official beer of the Leagues Cup – the new MLS vs LigaMx club competition kicking off in 2023 – in what is described as a multi-year partner agreement.
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
November 3 – Premier League Southampton has named Ecowatt as the club’s Official Training Kit Partner for the remainder of the 2022/2023 season.
November 2 – Glaswegian giants Celtic have announced bookmaker William Hill as the club’s official in-stadium betting partner.
November 2 – Premier League Brentford have unveiled a new partnership with video game platform SEGA and its Football Manager simulation game for the launch of Football Manager 23 this month.
October 30 – With just 21 days to go before the Qatar 2022 World Cup kick-off, Chinese smartphone-maker vivo has announced it has become an Official Sponsor and the Official Smartphone of the event.
October 27 – Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.
October 21 – Carlsberg has become the Official Beer and Non-Alcoholic Beer of Canada Soccer and the Canadian Premier League in a multi-year deal.
October 18 – UAE flag carrier Emirates has renewed as Real Madrid’s main shirt sponsor in a four-season deal that will run through to 2026to remain Spanish soccer giants’ main shirt sponsor until 2026.
October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.
October 9 – Workwear brand Engelbert Strauss has expanded its sponsorships at UEFA to become the official workwear partner of the men’s Euros 2024 in Germany.
