WeatherTech Canada warms to Canadian Premier League deal
January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.
Sponsorship
EE stays connected with Home Nations and Wembley Stadium for another four years
January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and Northern Ireland.
Bettson adds Racing Club shirt front sponsorship to growing Argentine presence
January 29 – Swedish sportsbook Betsson has further strengthened its presence in Argentine football, renewing a front-of-shirt sponsorship deal with Racing Club.
Swiss league sells naming rights to Brack in hat-trick of sponsorship deals
January 27 – The Swiss Football League (SFL) has announced a trio of significant sponsorship deals, including a new title sponsor for the Super League, as it builds momentum ahead of the country’s hosting the UEFA Women’s EURO 2025 later this year.
Digital marketing agency Constant Contact debuts on Chelsea’s Women’s training kit for Arsenal derby
January 24 – Chelsea Women have announced a new multi-year partnership with Constant Contact, a US-based digital marketing company specialising in helping small businesses and non-profits.
Inter Milan secures Zain KSA as first Saudi partner
January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.
New online bookie BET.bg agrees sponsorship of Bulgarian Super Cup
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
Betsson renews Boca Juniors deal as it pushes deeper into South American markets
January 22 – Argentine club football powerhouse Boca Juniors has solidified its relationship with Swedish sportsbook Betsson Group, announcing a renewed partnership that will keep the betting giant as the club’s main sponsor until the 2028 season.
Bundesliga and Intersnack combine for funny-frisch business
January 20 – Bundesliga International and Intersnack Deutschland SE, the company behind the popular snack brand funny-frisch, have signed a long-term partnership agreement, making funny-frisch an official partner of both the Bundesliga and Bundesliga 2.
Belgian clubs find loopholes to beat betting sponsorship rules
January 17 – Several Belgian top flight clubs are exploiting loopholes in the country’s new gambling legislation to promote betting operators, prompting the Belgian gaming commission has opened an investigation.
Elproex expand Deportivo Alavés sponsorship to men’s team kit
January 17 – La Liga club Deportivo Alavés has extended its sponsorship with Elproex Industrial, already a sponsor of the women’s and youth teams this season, to include the men’s first team.
Atletico Mineiro sign online bookie H2Bet as shirt sponsor
January 16 – Belo Horizonte club Atletico Mineiro has partnered with H2Bet in a three-year deal.
Revolut banks on global partnership with Man City Women
January 16 – Manchester City Women have announced a global partnership with Revolut, marking the financial technology company’s debut in women’s football.
Sweet deal: LaLiga signs global sponsorship with Mondelez
January 16 – Spanish football has always been a global spectacle, and now it’s adding a little sweetness to its appeal – courtesy of Mondelez International, the North American snack giant behind popular brands like Oreo and Milka.
Brentford boost data security making Acronic club’s cybersecurity partner
January 16 – Premier League Brentford have strengthened their off-pitch strategy with a cutting-edge cybersecurity partnership, announcing Acronis as the club’s official cybersecurity partner.