Indian EdTech business BYJU’s joins Qatar 2022 sponsor roster
March 24 – FIFA has added Indian education technology provider BYJU’S as an official sponsor of the Qatar 2022 World Cup.
Sponsorship
KNVB banks on ING, and goes crypto with Bitavo
March 24 – The Dutch FA (KNVB) have extended their 25-year main sponsorship with ING bank through to 2028. And in keeping with a financial theme have unveiled crypto exchange Bitvavo as a new sponsor.
Crypto.com becomes official crypto trading platform for Qatar 2022
March 23 – Cryptocurrency sponsorship has come to FIFA with Crypto.com becoming the exclusive cryptocurrency trading platform partner for the Qatar 2022 World Cup.
Betcris swoops to secure nine Honduran club sponsorships
March 22 – Online bookmaker Betcris, based in Costa Rica, has continued its expansion in south and central America with sponsorships covering nine League of Honduras clubs. Betcris is already title sponsor of the league.
Union Berlin graduates wefox from sleeve to main shirt sponsorship for next season
March 22 – Bundesliga club 1. FC Union Berlin has secured digital insurance business wefox as the club’s main short sponsor in a three-year deal starting with the 2022/23 season.
Barcelona sign Camp Nou naming rights and shirt sponsorship with Spotify
March 16 – The Camp Nou, one of the most iconic stadiums in world football, is being renamed as Spotify Camp Nou as part of a landmark multi-million Euro naming rights and sponsorship agreement between Barcelona and the global music streaming platform.
Real Betis plugs in Volvo as a main sponsor and sustainable partner
March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors.
Nashville signs GEODIS as naming rights partner ahead of May debut in new stadium
March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.
Disconnected: Three suspends Chelsea shirt sponsorship with immediate effect
March 11 – Following sweeping sanctions against Chelsea owner Roman Abramovich, mobile company Three have suspended their £40 million-a-year shirt sponsorship of the London club with immediate effect.
Jewson builds new partnership with EFL’s 72 clubs
March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.
Nashville goes full crypto with Valkyrie sponsorship
March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.
Delta land first women’s deal with NWSL
March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner.
Man City sign global crypto deal with OKX
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
Everton cut ties with Russian sponsors and Usmanov’s spectral presence
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
Adidas pack their bags in Russia and drop RFU deal
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.