Barclays doubles women’s sponsorship to £30m to cover WSL and grassroots
December 16 – Barclays has doubled its investment in women’s football in England to more than £30 million in a three-year deal.
Sponsorship
NWSL players get salary top-up in crypto with Voyager deal
December 15 – National Women’s Soccer League (NWSL) players in the US will be getting a wage boost in the form of cryptocurrency following the announcement of a multi-year sponsorship with Voyager Digital.
Brentford structures Steelo partnership around community initiative
December 14 – Premier League newcomers Brentford have signed structural steel fabrication company, Steelo, as an Official Club Partner until the end of 2023/24 season.
Shot in the arm for Gunners’ women with Lavazza deal
December 7 – Italian coffee maker, Lavazza, has become the Official Coffee Partner of Arsenal Women, extending Lavazza’s relationship with the club that started in October 2018.
Everton sign i8,Bet as regional partner but still can’t beat the Liverpool blues
December 2 – Premier League Everton have signed Asian-focussed online bookmaker i8.BET as a regional partner.
Aussie women’s A-League secures Liberty as naming rights partner
December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).
Udinese celebrate 125th with extended Macron deal
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
Crypto.com becomes Copa Libertadores sponsor and Conmebol’s NFT partner
November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.
Napoli sign cryptocurrency Floki to shirt-back sponsorship
November 26 – Serie A club Napoli has agreed a back-of-shirt sponsorship with cryptocurrency token Floki which will initially take them through to the end of the season.
Bayern upgrade Supponor deal to next gen virtual ad solution
November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.
Premier League keeps sponsorship wheels greased with new Castrol deal
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
Frecciarossa boards Serie A for Coppa Italia and Supercoppa ride
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
Nubank agrees regional sponsorship for Qatar 2022 World Cup
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
Mastercard take shirt sponsorship of Inter women’s team
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
PSG delivers Gorillas as global partner
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.