September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.
September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.
September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity.
September 17 – Serie A champions Inter Milan’s owners have had a number of ‘wake up and smell the coffee’ moments financially in the last six months. Now they have a new brand of coffee to help them over those moments.
September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons.
September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
September 10 – Financially troubled Barcelona are facing another hit on the their bank balances following shirt sponsor Rakuten’s decision to end their partnership and an almost halving of the deal for the current season.
September 9 – Spain’s new advertising laws may have restricted promotion by betting and gaming firms in football domestically, but Spanish clubs are still proving to be attractive to the online betting business.
September 8 – Arsenal have teamed up with global payments provider Sokin becoming the club’s money transfer partner.
September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.
September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.
September 6 – Having announced a global partnership in August, ultrafast grocery delivery Getir have rapidly upgraded their sponsorship becoming Tottenham Hotspur’s new and first-ever Official Training Wear partner.
September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
September 2 – UEFA have added online bank Swissquote as a sponsor for the Europa League and the newly-launched UEFA Europa Conference League.
September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.