Argentine FA mines deeper into crypto business with Bybit sponsorship
November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
Sponsorship
Man City add 3KEY as new regional partner
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
Nike go long with record US Soccer deal
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
LFP renews Ligue 1 naming rights with Uber Eats in €15m+ deal
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.
Man City court Indian fans with new DreamSetGo partnership
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.
REWE Group extend 1. FC Koln sponsorship through to 2025
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
Ooredoo answers FIFA call with regional deal for Qatar 2022 and Arab Cup 2021
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
Nissan refuels CFG sponsorship extension with Guardiola-driven content campaign
November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
Betway extends Belgian Pro League’s Croky Cup sponsorship
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.
IC Markets trades up in Spain with six LaLiga club deals
November 3 – Forex CFD broker IC Markets, has signed partnerships with six La Liga Clubs for the current 2021/22 season. The financial trader also has six deals with clubs in Germany’s Bundesliga.
Ajax dial-in Ziggo for another two years of shirt sponsorship
November 3 – Ajax have extended their main shirt sponsor Ziggo for a further two years, taking them through to at least 2025. Ziggo first sponsored the club in 2015.
Talabat joins Qatar FA sponsorship roster
October 29 – Food and grocery delivery service Talabat has become the latest sponsor of the Qatar Football Association (QFA), the governing body announced.
FIFA grows World Cup 2022 sponsors with UPL deal
October 27 – Global provider of agriculture products UPL Ltd has become a regional supporter of the 2022 World Cup.
Chinese dairy business Mengniu doubles up with Qatar 2022 sponsorship
October 26 – Chinese dairy product giant Mengniu, has signed up for its second World Cup partnership, becoming an Official Sponsor of Qatar 2022.
Man City plug in Midea global partnership for another term
October 21 – Manchester City has extended its global partnership with consumer appliances producer Midea for a third season.