LaLiga beefs up sponsorship roster with 3-year Burger King deal
September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons.
Sponsorship
Enterprise refuel Europa League deal for new 3-year team
September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
Barca’s money troubles deepen as Rakuten look to end €55m shirt deal
September 10 – Financially troubled Barcelona are facing another hit on the their bank balances following shirt sponsor Rakuten’s decision to end their partnership and an almost halving of the deal for the current season.
Betway put money on Atletico Madrid’s international footprint
September 9 – Spain’s new advertising laws may have restricted promotion by betting and gaming firms in football domestically, but Spanish clubs are still proving to be attractive to the online betting business.
Arsenal cash-in with new global payments partner Sokin
September 8 – Arsenal have teamed up with global payments provider Sokin becoming the club’s money transfer partner.
bwin punts on UEFA’s Europa and Conference Leagues with first betting sponsorship
September 7 – Online betting giant bwin has become an Official Partner of UEFA’s Europa and Conference leagues for the three season 2021 to 2024 cycle.
Corinthians go crypto with Mercado Bitcoin sponsorship and fan token launch
September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.
Fast moving Getir add training wear deal to Spurs partnership
September 6 – Having announced a global partnership in August, ultrafast grocery delivery Getir have rapidly upgraded their sponsorship becoming Tottenham Hotspur’s new and first-ever Official Training Wear partner.
Inter secure €85m banking and crypto deal with Zytara and DigitalBits
September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
Swissquote banks on 3-year Europa and Conference League deal to expand brand
September 2 – UEFA have added online bank Swissquote as a sponsor for the Europa League and the newly-launched UEFA Europa Conference League.
Betclic build French sponsorship platform with federation deal
September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.
Ajax get three years of donuts with Dunkin’
August 31 – Ajax Amsterdam and Dunkin’ have teamed up with Dunkin’ becoming the club’s bakery partner for the coming three seasons, the Dutch outfit have announced.
Hankook Tire retreads Europa League deal and adds Europa Conference League
August 27 – South Korean tyre manufacturer Hankook has committed to a fourth consecutive multi-season sponsorship cycle with UEFA’s Europa League. and is approaching ten years of partnership with UEFA.
Wolves add to the pack with AstroPay and BoyleSports deals
August 27 – Premier League Wolverhampton Wanderers have formed a new partnership with global payment firm AstroPay in a one-season deal, at the same time also renewing its deal with bookmaker Boyle Sports for another year.
Heineken expands 25-year UEFA sponsorship into women’s game
August 26 – UEFA has announced a seventh sponsor for its women’s competitions, with Heineken adding the women’s game to its long-standing UEFA men’s sponsorships.