Spurs deliver 3-year Getir sponsorship
August 6 – Premier League Tottenham Hotspur have agreed a three-year partnership with Getir, the ‘ultrafast’ grocery delivery service. Getir will be an Official Global Partner.
Sponsorship
Fiorentina launch 95 NFT shirts using Genuino blockchain technology
August 6 – Serie A’s Fiorentina have issued their first blockchain-based merchandise with the limited edition digital NFT offer of 95 new jerseys, matching the 95 years of the club.
Barca expand Allianz partnership into a 3-year global deal
August 5 – FC Barcelona and Allianz have renewed their partnership, which has been expanded into a global campaign and will run until 2024.
HotForex adds another year to PSG sponsorship
August 5 – HotForex has renewed its Official Partnership agreement with Paris Saint-Germain for a second season.
Italian football asks for two-year lifting of betting sponsorship ban
August 4 – The Italian Football Federation (FIGC) has called on national regulators to temporarily lift the betting sponsorship and advertising ban to allow clubs and the league an opportunity to recoup lost revenue.
Man City renew medical partnership with UAE’s Healthpoint
August 3 – Manchester City has renewed its partnership with Healthpoint, a leading centre for sports-related injury, prevention and rehabilitation based in Abu Dhabi.
PlayStation pushes Champions League button for another three years
July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
Blockchain specialist Zytara Labs signs €36m shirt deal with Roma
July 28 – AS Roma have teamed up with Zytara Labs, a leading blockchain enterprise, who will become the club’s main global partner in a three-year deal.
Engelbert Strauss gear up with joint UEFA Europa League and Conference League deal
July 28 – Workwear specialist Engelbert Strauss has signed a three-year UEFA Europa League and UEFA Europa Conference League partnership that will through to the end of the 2024 season.
PSG fuel sponsorship roster with online car etailer Autohero
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
RIESEN sweet on Borussia Dortmund
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.
Spreadex puts sponsorship budget on Fulham in bid for Premier League return
July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons.
Ajax agree 3-year Coca-Cola deal
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.
Kumho re-treads Spurs sponsorship in long-term deal
July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.
Stake.com to pay for record Watford shirt deal by crypto
July 23 – Premier League Watford, returning to the top flight after just a year in the Championship, have signed a record multi-year partnership with crypto casino and sports betting platform Stake.com.