Man City renew medical partnership with UAE’s Healthpoint
August 3 – Manchester City has renewed its partnership with Healthpoint, a leading centre for sports-related injury, prevention and rehabilitation based in Abu Dhabi.
Sponsorship
PlayStation pushes Champions League button for another three years
July 30 – UEFA has renewed its Champions League partnership with PlayStationthat was first inked in 1997 for the 2021-24 cycle.
Blockchain specialist Zytara Labs signs €36m shirt deal with Roma
July 28 – AS Roma have teamed up with Zytara Labs, a leading blockchain enterprise, who will become the club’s main global partner in a three-year deal.
Engelbert Strauss gear up with joint UEFA Europa League and Conference League deal
July 28 – Workwear specialist Engelbert Strauss has signed a three-year UEFA Europa League and UEFA Europa Conference League partnership that will through to the end of the 2024 season.
PSG fuel sponsorship roster with online car etailer Autohero
July 27 – Autohero have teamed up with French champions Paris Saint-Germain in a multi-season agreement.
RIESEN sweet on Borussia Dortmund
July 26 – Borussia Dortmund has added sweet (candy) brand RIESEN to its North American sponsorship portfolio in a two-year deal.
Spreadex puts sponsorship budget on Fulham in bid for Premier League return
July 27 – Fulham, who are looking to bounce back to the Premier League after relegation last, have signed UK financial trading and sports betting firm Spreadex as a principle partner for the next two seasons.
Ajax agree 3-year Coca-Cola deal
July 26 – Dutch club Ajax Amsterdam and Coca-Cola have signed a sponsorship and ‘pouring’ deal for three seasons.
Kumho re-treads Spurs sponsorship in long-term deal
July 26 – Kumho Tyre has agreed a long-term extension to its Official Tyre Partner status with Premier League Tottenham Hotspur which began in 2016.
Stake.com to pay for record Watford shirt deal by crypto
July 23 – Premier League Watford, returning to the top flight after just a year in the Championship, have signed a record multi-year partnership with crypto casino and sports betting platform Stake.com.
Spreadex makes Premier League sponsorship debut with Burnley
July 21 – Premier League club Burnley FC has named spread betting firm Spreadex as the its new principal front-of-shirt sponsor.
Brentford sell sleeve patch to SafetyCulture; shirt front and stadium naming deals in works
July 16 – Premier League newcomers Brentford have announced SafetyCultureas the club’s first sleeve sponsor in an initial two-season deal.
Crypto-based Socios.com takes naming rights to Argentina’s top flight Torneo
July 16 – The Argentina Football Association (AFA) have sold the naming rights to their top tier league to their crypto fan token partner Socios.com. The one-year deal will see the league renamed the Torneo Socios.com.
Lenovo take back of Inter shirt
July 16 – Inter Milan’s technology partner Lenovo has expanded its relationship with the club to become its back-of-shirt sponsor in a reported #3 million a year deal.
Astropay return to Burnley with sleeve patch in one season-deal
July 15 – Astropay has taken over the sleeve sponsorship of Premier League Burnley’s shirt for the 2021/2022 season, and becoming the clubs Official Payment Solutions Partner.