November 24 – The English FA have partnered with the Weetabix Food Company in a three-year deal that will begin in April 2021 and run through 2024 including the men’s Euro finals in 2021 and Women’s Euro in 2022 that will be hosted in England.
November 24 – The ban on betting sponsors in Spain hasn’t stopped clubs selling their overseas inventory with Espanyol having closed a sponsorship agreement in Asia with KTO.
November 16 – La Liga president Javier Tebas has again spoken out of the damage a ban on betting sponsorships will have on club and their ability to trade solvently, especially with the covid crisis preventing fans in stadia for what is likely to be until at least the end of the current season.
October 29 – Women’s Super League side Everton have announced new shirt and sleeve sponsors in time for the Women’s FA Cup Final on Sunday against Manchester City at Wembley.
October 28 – As Europe’s big football markets of the UK, Spain and Italy consider a re-regulation of their gambling rules, so the fast de-regulating US market is seeing a boom in the sports sponsorship opportunities from newly licensed betting operators.
October 28 – Wolverhampton Wanderers have become the latest Premier League club to agree a training kit partnership, announcing Unilever brand Sure as the club’s official training wear sponsor.
October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month.
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
October 19 – Mastercard has extended its 26-year partnership with UEFA for a further three years with a new deal for the Champions League for the 2021-24 rights cycle.
October 13 – Serie A club AS Roma are reportedly close to signing a longer term kit deal with US sportswear brand New Balance.
October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.
September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.
September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.