LaLiga switches up technology partnership with LG deal
October 27 – South Korea’s LG Electronics has become a technology sponsor of LaLiga with the two organisations committing to work together to create new experiences for fans.
Sponsorship
Falken Tyre extends Atlético and Mönchengladbach deals for a further season
October 27 – Tyre brand Falken Tyre Europe has added one-season extensions to its sponsorships of LaLiga’s Atlético Madrid and the Bundesliga’s Borussia Mönchengladbach.
UEFA connects with smartphone maker vivo for Euro 2020 and 2024
October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
Mastercard adds three more years to UEFA Champions League sponsorship
October 19 – Mastercard has extended its 26-year partnership with UEFA for a further three years with a new deal for the Champions League for the 2021-24 rights cycle.
Roma set to sign off on 4-year New Balance deal
October 13 – Serie A club AS Roma are reportedly close to signing a longer term kit deal with US sportswear brand New Balance.
Parimatch adds LaLiga to growing football portfolio
October 1 – Online bookmaker Parimatch has continued mopping up football partnerships for its CIS focussed betting platform becoming an official betting partner of Spain’s LaLiga.
Everton go back to the bookies with Parimatch deal
September 25 – Premier League Everton who replaced online bookmaker SportPesa with online car sales site Cazoo as their shirt sponsor earlier this year, have now signed a new gaming sponsorship with Parimatch who become the club’s Official Betting Partner.
HWT Clinic in growing partnership with Man City
September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.
Logistics supplier GWC become first regional sponsor for Qatar 2022
September 2022 – The first regional sponsor for the Qatar 2022 World Cup has been announced with GWC named as the tournament’s Official Logistics Provider.
Villa add LT as sleeve sponsor and Skilling as club partner
September 20 – Aston Villa open their season tonight against Manchester City with a new sleeve sponsor, online gaming brand LT who take over from another betting brand BR88 in a one-year deal. Villa have also announced online FX and CFD trading platform Skilling as a new club partner.
Leicester City add Landsail Tyres in three-year deal
September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal.
eToro buys into Saints and Leicester for another season
September 18 – Trading platform eToro has renewed sponsorships with Premier League clubs Southampton and Leicester City for the 2020/21 season in one-year deals.
Parimatch expand football footprint with global Juventus deal
September 18 – Online gaming company Parimatch has stepped up its football sponsorship profile with a new deal with Italian giants Juventus.
Crypto platform StormGain signs long term Lazio deal
September 18 – Cryptocurrency trading platform StormGain has become the Official Crypto Trading Partner of Serie A’s Lazio in a multi-year deal.
Arsenal agree deal with crypo-based online bookie Sportsbet.io
September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform Sportsbet.io to be the club’s Official Betting Partner.