Juve keep Chinese deals flowing with Ganten renewal
December 16 – Juventus have extended their Official Water deal with Chinese mineral water firm Ganten for another three years, taking them through to 2023.
Sponsorship
Real Madrid break digital ground in Russia with Marathonbet
December 2 – Real Madrid has signed online bookmaker Marathonbest as its first club partner in Russia.
Heineken renews its Copa Libertadores and Sudamericana sponsorships through 2024
November 21 – Having renewed its sponsorship of UEFA’s club competitions, Heineken has followed up with a renewal of its Conmebol deal for South America’s two leading club competitions, with Amstel being the brand partner.
Shared energy: Milan clubs fuelled by joint A2A partnership
October 9 – They are fierce city rivals on the pitch yet they share a stadium, want to jointly build a new one, and now share a sponsor. Italian club giants AC Milan and Internazionale have jointly announced A2A Energia as their official energy partner.
New balls please. Adidas and Molten serve up shiny fresh designs for UEFA club comps
September 20 – On Tuesday the UEFA Champions League kicked off in a fluorescent blaze of orange and yellows with a new adidas ball. Last night it was the turn of Japanese manufacturer Molten to launch its 2019/20 ball into the Europe League competition.
Juve agree 3-season global sponsorship with 10bet
September 19: Italian giants Juventus have announced 10bet as the club’s official gaming and betting partner in a three-year deal.
Leicester City add Asian gamer Yabo Sports as club partner
September 16 – Premier League Leicester City have confirmed Asian gaming business Yabo Sports as an official club partner.
Crypto firm BtcTurk buys naming and shirt rights to Super Lig’s Yeni Malatyaspor
September 4 – Turkish Super Lig club Yeni Malatyaspor has signed a major sponsorship with cryptocurrency exchange platform BtcTurk that will see it on the front of club shirts as well as featuring in the club name.
England expects. Deliveroo delivers new deal
September 3 – Food delivery app Deliveroo has signed a multi-year sponsorship deal with the English FA for all its representative teams.
Inter sharpen up off the pitch with new Hugo Boss threads
September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.
CUPRA drives global push with hometown club Barca
August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.
Real Betis exchanges Green Earth for easyMarkets as short sponsor
August 20 – LaLiga’s Real Betis has secured a three-year shirt sponsorship with foreign exchange broker easyMarkets, who take over from Green Earth, an environmentally-friendly cryptocurrency company.
Kumho expands club deals with Bayer Leverkusen addition
August 16 – Bayer 04 Leverkusen has signed Kumho Tyre has the club’s official tyre partner in a deal that will its logo on the club’s sleeve as part of a wide ranging sponsorship package.
Arsenal extend WorldRemit deal and Future Stars coach training opportunity
August 15 – Premier League Arsenal have extended their deal with their Official Online Money Transfer partner WorldRemit in an agreement understood to be for another two years.
SportPesa pulls out of Kenyan sponsorships after regulators crackdown on betting taxes
August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.