BR88 buy into Aston Villa’s Premier League future, for a year
June 14 – Aston Villa, £170 million play-off winners, have moved swiftly to sign their first sleeve sponsor. Asian betting firm BR88 will take the position in a one-year deal.
Sponsorship
Uber Eats take a €32m bite of Ligue 1 naming rights
June 14 – France’s Professional Football League (LFP) has announced food delivery service Uber Eats as the new naming rights sponsor of Ligue 1.
Fiat drives new 4-year deal with Italian FA
June 13 – Fiat has renewed its sponsorship with the Italian Football Federation (FIGC) for another four years.
Man City toasts Chinese Baijiu brand JNC as new global partner
May 30 – Manchester City have announced a global partnership with Chinese liquor brand JNC which becomes the Club’s Official Baijiu Partner.
Betway go long on West Ham with 6-year renewal
May 28 – Online bookmaker Betway has renewed its shirt sponsorship of West Ham for a further six years, an unusually long term for a betting company sponsorship which often are secured on one-season renewable deals.
Spanish FA moves to end Adidas deal with 7 years left on contract
May 22 – The Spanish Football Federation (RFEF) have moved to end their kit supply deal with German sportswear giant Adidas seven years early.
MG Motor goes up a gear with Welsh FA in 3-year tie-up
May 21 – The Football Association of Wales (FAW) has agreed a three-year partnership with MG Motor UK to become its Official Vehicle Partner.
China’s LD Sports ties launch into record Southampton shirt sponsorship
May 14 – hard on the heels of the club renewing the sponsorship of Virgin media for is sleeve position, Premier League Southampton have announced new Chinese media business LD Sports as its main shirt sponsor.
Mansion rolls the dice for fifth season with Bournemouth
May 3- Premier League AFC Bournemouth have renewed gambling group Mansion as lead sponsor for a fifth consecutive season.
RB Leipzig renew CG Gruppe as sleeve sponsor in 3-year deal
May 1 – RB Leipzig, currently third in the Bundesliga and heading for Champions League football next season, have renewed their sleeve sponsorship with real estate developer CG Gruppe.
Coppa Italia changes title sponsor tracks, dialling TIM back in with 3-game deal
April 25 – One of Italian football’s most faithful and long term partners, Telecom Italia, has picked up what is probably the shortest ever title sponsorship for a premier national football competition.
Liverpool feeds regional sponsorship programme with NH Foods deal
April 12 – Liverpool has announced a regional partnership fiocussed primarily on South East Asia with food group, NH Foods Ltd.
UEFA delivers FedEx Express to national team sponsorship programme
April 9 – UEFA has signed a new four-year deal with FedEx Express who will sponsor a series of European national team football tournaments including being designated as the Official Logistics partner of Euro2020.
England’s WSL lands Barclays as title sponsors in £10m deal
By Samindra Kunti
March 21 – In a landmark moment for English women’s football Barclays Bank signed a three-year, deal with the Women’s Super League. The top flight league will be rebranded as the Barclays FA Women’s Super League from next season.
France 2019 World Cup completes National Supporter line-up with Orange deal
March 20 – Women’s football is on a commercial roll. With nine nations confirmed as formally expressing interest to host the 2023 Women’s World Cup yesterday, the France 2019 Local and Organising Committee and FIFA have announced the sixth National Supporter sponsor for the World Cup to be played June 7 to July 7.