September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
September 3 – German food chain Lidl has expanded its relationship with UEFA becoming an official global sponsor of the Europa League and Conference League for the three-season cycle starting 2024/25 and ending with the 2026/27 season.
September 3 – The Cyprus Football Association has deepened its relationship with betting brand Stoiximan with a three-season naming rights sponsorship for it top-tier league which will now be called the Cyprus League by Stoiximan.
September 2 – Pernod Ricard has unveiled a global partnership with Paris Saint-Germain, marking the first collaboration of its kind for the spirits and wine giant.
August 29 – Kaizen Gaming has deepened its relationship with UEFA, agreeing a three-year sponsorship for its Betano online bookmaker brand for the Europa League and UEFA Conference League.
August 29 – MSC Cruises has extended its partnership with Chelsea that covers both the men’s and women’s teams for a further three years.
August 29 – Blockchain tech leader BlockDAG has agreed a $10 million partnership with Bundesliga’s Borussia Dortmund.
August 27 – Inter Milan have debuted cryptocurrency exchange Gate.io in a one-season sleeve sponsorship.
August 23 – Premier League side Brentford has joined Destination Sport Group’s growing roster of Premier League partnerships after penning a multi-year deal with the sports travel agency.
August 22 – Borussia Dortmund supporters have said they will continue their protest against their club’s sponsorship deal with German arms manufacturer Rheinmetall at the start of the Bundesliga season.
August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.
August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
August 20 – Turkey’s Göztepe has signed a back-of-shirt sponsorship with the energy company Solares Enerji.
August 20 – Premier League Leicester City have unveiled a new partnership with LiteFinance, who become the club’s Official Trading Partner.