New launch LaBa360 rolls the dice with record sponsorship deal for Burnley
July 3 – Premier League Burnley have swapped main sponsor Dafabet for new launch gaming and betting brand LaBa360 in a record shirt sponsorship deal for the club.
Sponsorship
Bundesliga’s Hertha Berlin, Eintracht Frankfurt and Stuttgart agree betting deals
June 28 – Online bookmaker and gaming sponsors have been active in Germany sealing deals Bundesliga clubs before the new season start. Hertha Berlin and Eintracht Frankfurt and VfB Stuttgart have all agreed deals in the past two days.
Leicester sign W88 as an official betting partner in 2-year deal
June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
PSG swap PMU for Unibet as betting partner in €3m deal
June 21 – French champions Paris-Saint-Germain have signed up Unibet as their official betting partner in a two-year deal worth €3 million.
LaLiga drives deeper into China with Dongfeng Fengguang car sponsorship
June 15 – LaLiga has Chinese automobile brand Dongfeng Fengguang as the Official China Regional Automobile Sponsor of LaLiga for the 2018-19 season.
ManBetX focuses on Asia with 3-year multi-million LaLiga deal
May 30 – Maltese-based bookmaker ManBetX has become LaLiga’s official betting partner for Asia in a multi-million Euro three-year deal that will begin with the new season this September.
Kia puts its Europa League sponsorship into top gear at Geneva motor show
March 8 – The Europa League is widely regarded as the poorer sister of the Champions League but UEFA is taking every opportunity to promote its partnerships in the competition.
Budweiser to fill England’s sponsorship pot after Carlsberg depart
March 1 – Budweiser will step in to fill the official beer partnership slot of the England Senior Men’s team after Carlsberg end their 22-year association after the Russia 2018 World Cup.
Gazprom fuels UEFA Champions League sponsor roster with new 3-year deal
February 19 – European governing body UEFA have extended another of their Champions League sponsorship deals, this time with Gazprom for the 2018-2021 cycle. The Russian energy firm is the fifth sponsor to renew their deal.
Barcelona renew Beko sponsorship in 3-year €57m deal
February 16 – Beko has extended its sponsorship of FC Barcelona, establishing the Turkish domestic appliance brand as a main partner and FC Barcelona’s official Training Partner whilst remaining FC Barcelona’s first choice for home appliances. Beko will also get a sleeve sponsorship position on the Barca shirt.
Man Utd get a shot in the arm with Cho-A Pharm sponsor extension
February 12 – South Korean pharmaceuticals company, Cho-A Pharm, has renewed its sponsorship of Manchester United as the club’s Official Pharmaceuticals partner in South Korea and Vietnam.
Man City broker new sponsorship with AvaTrade for Asia and Latin America
February 8 – Manchester City has signed a new multi-year regional partnership with online trading broker AvaTrade who will become the club’s Official Online Trading Partner for China, Asia and Latin America.
Juventus tread new path In China signing Linglong Tire as global partner
February 5 – Serie A champions Juventus have continued their marketing push in China with the addition of Shandong-based Linglong Tire as the Italian club’s Official Global Tire Partner.
CSL package DHL deal for another three years
January 10 – The Chinese Super League (CSL) has renewed its deal with international courier service DHL for a further three years.
AC Milan bet on a change of fortune with VWin as club expands into Asia
January 10 – AC Milan who have been under scrutiny by UEFA over financial fair play issues following their acquisition by Chinese-led consortium Rossoneri Sport Investment Lux, which is controlled by Chinese investor Yonghong, has released better news with the announcement of a sponsorship deal with online betting platform VWin.