July 24 – Hyundai have added their first club sponsorship in Italy becoming AS Roma’s new Global Automotive Partner in a three-year deral that will see the Hyundai logo on the back of AS Roma shirts.
July 20 – Asian sponsors for Premier League clubs have generally been from the betting industry unless local sponsors. Crystal Palace have expanded away from the betting sponsor focus with a global partnership with Hong Kong logistics brand Royale International.
July 16 – Premier League West Ham United is swapping its MRF Tires sleeve sponsor for financial services firm Bassett & Gold. No term or value was given for the deal that sees an expanded sponsorship package than the previous one-year deal with MRF.
By Paul Nicholson
July 13 – French champions Paris Saint-Germain have signed a three-season official partnership with French motor manufacturer Renault.
July 12 – Championship play-off winners Fulham – who in doing so guaranteed themselves a £160 million three-season Premier League income stream – have capitalised further on their promotion with a club record two-year sponsorship with global betting brand Dafabet.
July 11 – Online bookmaker Betway, which has just added two top-tier LaLiga clubs to its sponsorship roster, has now signed its first Italian club, AS Roma.
July 11 – Manchester City have announced a global multi-year partnership with water technology company Xylem. The company will also partner with Man City’s sister club New York City FC and the Manchester City women’s team.
July 10 – Vitality, already the stadium naming partner at Premier League Bournemouth, has become Chelsea’s official health insurance partner.
July 6 – Hard on the heels of Betway having announced two new club betting sponsorship in LaLiga, Marathonbet has taken its first Spanish steps becoming the main sponsor of Girona FC.
July 5 – Betway appears to be mopping up shirt sponsor deals in LaLiga. Deportivo Alavés has become the European bookmaker’s third Spanish club in a two-year deal.
July 3 – Premier League Burnley have swapped main sponsor Dafabet for new launch gaming and betting brand LaBa360 in a record shirt sponsorship deal for the club.
June 28 – Online bookmaker and gaming sponsors have been active in Germany sealing deals Bundesliga clubs before the new season start. Hertha Berlin and Eintracht Frankfurt and VfB Stuttgart have all agreed deals in the past two days.
June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
June 21 – French champions Paris-Saint-Germain have signed up Unibet as their official betting partner in a two-year deal worth €3 million.
June 15 – LaLiga has Chinese automobile brand Dongfeng Fengguang as the Official China Regional Automobile Sponsor of LaLiga for the 2018-19 season.