Tibet Water joins Liverpool partnership roster in Asia
July 27 –Premier League Liverpool have signed Tibet Water Resources as their Official Regional Water Partner in China.
Sponsorship
Leicester put their arm round Siam Commercial Bank in initial one-year deal
July 19 – Leicester City are the latest Premier League club to announce a shirt sleeve sponsor, taking advantage of the league’s new commercial branding rules. Siam Commercial Bank (SCB) will debut on the club’s shirts in today’s Premier League Asia Trophy match in Hong Kong.
Bundesliga opens up gaming rights adding Konami and Sega to renewed EA deal
July 18 – Germany’s Bundesliga has renewed one of its key digital gaming partnership with Electronic Arts but at the same time added to the sponsorship category with new partners in Konami and Sega.
Falken tread global path with multi-year Liverpool deal
July 18 – Liverpool, in Hong Kong on the first leg of their pre-season tour, have announced Japanese firm Falken Tyres as a new global sponsor.
Virgin Media adds sleeve sponsorship to shirt deal at Saints
July 18 – Southampton’s main club sponsor Virgin Media has added the shirt sleeve sponsorship to its package. The media brand will now have its logo on the front of the shirt and the newly created sleeve position.
Tempobet doubles up in Football League with Preston North End deal
July 17 – Online bookmaker Tempobet has signed a second shirt sponsorship deal in the English Football League, becoming principal partner at one of the Football League’s founding clubs Preston North End.
DHL activate Man Utd sponsorship with UNITED.DELIVERED. campaign
July 13 – Manchester United sponsor DHL has activated a marketing campaign that invites Manchester United fans to host a match. DHL will deliver the match ball and the playing kits for the teams, wherever in the world the match is to be played.
India stokes local sponsorship sales for U17 World Cup with Coal India deal
July 10 – It may not be a message for environmental sustainability, but it will help FIFA’s financial sustainability. Coal India has signed up as the third National Supporter for the U-17 World Cup by the Local Organising Committee (LOC).
QNET keeps ‘direct selling’ partnership with Man City in new 3-year deal
July 7 – Premier League Manchester City have renewed their global partnership with Asian direct selling company QNET for another three years to 2020.
Spurs join Chelsea on Nike roster in £30m kit deal
By Paul Nicholson
July 4 – Nike have added Premier League Tottenham Hotspur to their club kit supply roster in a multi-year deal that begins next season. The announcement was made formally at the launch of the club’s new playing strip.
Tax hike forces SportPesa to drop Kenyan sponsorships but its Euro deals hold strong
June 27 – Kenyan online betting operator SportPesa is to pull out of its sponsorship of the Kenyan Premier League and the Kenyan Football Federation after the government introduced a new law imposing a 35% tax rate of gross profit on all gambling activities.
Tempobet puts its money on Burton Albion for second season in Championship
June 22 – On the same day that the English FA were ending their Ladbrokes deal and all brand association with betting sponsors, Burton Albion in the English Football League Championship were announcing the renewal of their shirt sponsorship with Tempobet.
Click, dip, tap or swipe; Visa teams with Alfa-Bank for Confed Cup stadia payment solution
June 15 – Visa is rolling out 1,600 point-of-sale terminals and more than 120 mobile concessionaires throughout stadium concourses at the 2017 Confederations Cup in Russia that kicks off this week.
Standard Liège expands New Balance club sponsor roster into Belgium
June 8 – New Balance has added Belgian first division side Royal Standard de Liège to its kit supply roster, taking over Kappa. The US sportswear firm will provide the team with kit, training wear and equipment starting with the 2017/18 season.
3 for 1 deal. Allstate signs on with CONCACAF and renews with MLS and FMF
June 6 – CONCACAF has signed the Allstate Insurance Company as its Official Insurance Sponsor for all championships for the next four years. No figure has been disclosed for the deal that also included four-year renewals of deals with the MLS and the Mexican national team’s US tours.