Mundipharma expands Man City deal globally for BETADINE® brand
August 22 – Manchester City have upgraded their one-year old regional sponsorship with pharmaceutical company Mundipharama to a global deal for its BETADINE brand.
Sponsorship
Spurs connect with China’s fast growing LEAGOO as smart phone partner
August 18 – Premier League Tottenham Hotspur have unveiled China-based smart phone and technology provider LEAGOO as the club’s Official Mobile Phone Partner in a five-year deal that starts with the 2017/2018 season.
OGC Nice agree sleeve deal with Chinese hotel brand 7 Days
August 17 – French Ligue 1 side OGC Nice has dipped into its investor pool and pulled out a shirt sleeve sponsor. Chinese hotel brand 7 Days will take the position on the shirt for the start of the Ligue 1 season this weekend.
Saints power up for new season with Utilita
August 17 – Premier League Southampton, the subject of a long running but so far uncompleted takeover by Chinese group Lander Sports, has secured a deal closer to home with the singing of local firm Utilita as its Official Energy and Utilities Partner.
West Brom bag 12BET for sleeve as Leicester sign Dafabet as partner
August 11 – A new Premier League season means a new round of club betting sponsors. Leicester City, who kick off the season against Arsenal tonight, have announced Dafabet as their Official Betting Partner. Meanwhile Midlands rival West Brom have unveiled 12BET as their first sleeve sponsor.
English FA lands 3-year renewal of Emirates FA Cup title sponsorship
August 10 – Emirates has extended its FA Cup title partner deal – The Emirates FA Cup – in a deal believed to be worth £9 million a year.
Opel deal with Dortmund becomes eighth Bundesliga club sleeve sponsorship
August 7 – German carmaker Opel has extended and expanded its deal with Bundesliga side Borussia Dortmund for a another five years. Opel will have its logo on the sleeve of the Dortmund shirt and will have increased branding and marketing activation throughout the club.
EA Sports goes deeper with EFL with new data and iFollow sponsorship
August 4 – EA Sports has signed on to become an Official Partner of the English Football League (EFL), in a six-year agreement to become the league’s on-screen data partner and the first sponsor of the new digital streaming service, iFollow, that launches with the season kick-off tonight (Friday).
Real Madrid cash in with forex broker Exness in 3-year deal
August 1 – Real Madrid has signed a three-year sponsorship deal with retail foreign exchange broker Exness which will become the Spanish club’s official trading partner for the next three years.
Aston Villa networks Chinese links to bring Hisense to its push for Premier League return
July 27 – Former Premier League club Aston Villa, battling to return to former glories and top flight status after a season in the Championship, are still able to attract high end sponsors with Hisense unveiled as the club’s new official technology partner.
Tibet Water joins Liverpool partnership roster in Asia
July 27 –Premier League Liverpool have signed Tibet Water Resources as their Official Regional Water Partner in China.
Leicester put their arm round Siam Commercial Bank in initial one-year deal
July 19 – Leicester City are the latest Premier League club to announce a shirt sleeve sponsor, taking advantage of the league’s new commercial branding rules. Siam Commercial Bank (SCB) will debut on the club’s shirts in today’s Premier League Asia Trophy match in Hong Kong.
Bundesliga opens up gaming rights adding Konami and Sega to renewed EA deal
July 18 – Germany’s Bundesliga has renewed one of its key digital gaming partnership with Electronic Arts but at the same time added to the sponsorship category with new partners in Konami and Sega.
Falken tread global path with multi-year Liverpool deal
July 18 – Liverpool, in Hong Kong on the first leg of their pre-season tour, have announced Japanese firm Falken Tyres as a new global sponsor.
Virgin Media adds sleeve sponsorship to shirt deal at Saints
July 18 – Southampton’s main club sponsor Virgin Media has added the shirt sleeve sponsorship to its package. The media brand will now have its logo on the front of the shirt and the newly created sleeve position.