July 17 – Online bookmaker Tempobet has signed a second shirt sponsorship deal in the English Football League, becoming principal partner at one of the Football League’s founding clubs Preston North End.
July 13 – Manchester United sponsor DHL has activated a marketing campaign that invites Manchester United fans to host a match. DHL will deliver the match ball and the playing kits for the teams, wherever in the world the match is to be played.
July 10 – It may not be a message for environmental sustainability, but it will help FIFA’s financial sustainability. Coal India has signed up as the third National Supporter for the U-17 World Cup by the Local Organising Committee (LOC).
July 7 – Premier League Manchester City have renewed their global partnership with Asian direct selling company QNET for another three years to 2020.
By Paul Nicholson
July 4 – Nike have added Premier League Tottenham Hotspur to their club kit supply roster in a multi-year deal that begins next season. The announcement was made formally at the launch of the club’s new playing strip.
June 27 – Kenyan online betting operator SportPesa is to pull out of its sponsorship of the Kenyan Premier League and the Kenyan Football Federation after the government introduced a new law imposing a 35% tax rate of gross profit on all gambling activities.
June 22 – On the same day that the English FA were ending their Ladbrokes deal and all brand association with betting sponsors, Burton Albion in the English Football League Championship were announcing the renewal of their shirt sponsorship with Tempobet.
June 15 – Visa is rolling out 1,600 point-of-sale terminals and more than 120 mobile concessionaires throughout stadium concourses at the 2017 Confederations Cup in Russia that kicks off this week.
June 8 – New Balance has added Belgian first division side Royal Standard de Liège to its kit supply roster, taking over Kappa. The US sportswear firm will provide the team with kit, training wear and equipment starting with the 2017/18 season.
June 6 – CONCACAF has signed the Allstate Insurance Company as its Official Insurance Sponsor for all championships for the next four years. No figure has been disclosed for the deal that also included four-year renewals of deals with the MLS and the Mexican national team’s US tours.
June 5 – The first football sponsorship fall-out from the cutting of diplomatic ties by Saudi Arabia, the UAE, Bahrain and Egypt with Qatar, has been the cancellation of Saudi club Al Ahli’s shirt deal with Qatar Airways.
June 6 – Australian football, currently challenged by a slow moving reform process at federation level, has better news for stakeholders on the broadcast front with Ten Network announcing it has acquired the exclusive free-to-air rights to A-league and national team matches.
June 2 – Italian league and Cup double winners Juventus who tomorrow face Real Madrid in the Champions League final in Cardiff, have confirmed that their Juventus Stadium will be renamed Allianz Stadium from July 1.
By Andrew Warshaw
June 1 – FIFA’s links with China have been further cemented by the announcement of another Chinese World Cup sponsor, with smartphone company Vivo named as the latest commercial backer for both the 2018 and 2022 tournaments.
May 30 – New Balance has added its first European national team to its roster, picking up the kit sponsorship of the Republic of Ireland (FAI) national team from the start of the 2017/18 season. The US sportswear firm is also sponsor of Costa Rica and Panama.