Man City look to Africa and sign Star as Nigerian beer partner
September 1 – Manchester City has expanded its regional sponsorship agreeing an ‘Official Beer Partner’ deal with Nigeria’s Star brand, owned by Nigerian Breweries.
Sponsorship
CBF signs with Konami, but looks to launch a virtual Brasileirão for gamers
August 31 – The Brazilian FA, the CBF, and Japanese video games maker Konami have struck a two-year partnership deal for the Pro Evolution Soccer video game.
Banc of California grabs LAFC stadium naming rights
August 30 – Los Angeles’s new MLS franchise LAFC will kick off with a $100 million naming rights sponsor for its $350 million new stadium. The 15-year deal with Banc of California is a record naming rights deal for soccer in the US.
Betway break West Ham sponsorship records, Brady promises cash will go into squad
August 24 – Premier League West Ham United have extended their main sponsorship with online bookmaker Betway for a further three years in what the club says is the largest sponsorship in its history.
Inter book in HotelPlanner for season long deal
August 19 – Inter Milan has signed a one-year partnership with HotelPlanner for the 2016/17 season, making the online booking service the club’s Official Hotel Reservations Partner.
Tempobet expands in UK adding Middlesbrough sponsorship
August 18 – Online sportsbook Tempobet has increased its Premier League sponsorship portfolio with a deal to become a partner of newly-promoted Middlesbrough. The company is already a regional partner of Manchester City.
Konami signs 3-year deal with Liverpool for PES17
August 17 – Konami Digital Entertainment has signed a deal with Liverpool for the video game maker’s Pro Evolution Soccer 2017 that will see the club’s players digitally reproduced in its newest game to be released September 13/14.
Crystal Palace toast new season with New Amsterdam Vodka sponsorship
August 12 – Premier League Crystal Palace have added a third new sponsor partner in time for the start of the season this weekend. New Amsterdam Vodka has become the club’s Official Vodka Partner.
Tempobet bank on Man City to drive Asia-Pacific expansion
August 12 – Another Premier League club has announced an Asia-Pacific regional betting sponsorship. Online sportsbook Tempobet has become an Official Regional Betting Partner of Manchester City.
Man Utd in the game with EA Sports for FIFA 17 launch
August 10 – Hard on the heels of its announcement of an estimated £85 million sponsorship of the Premier League as a ‘Lead Partner’, EA Sports has followed up with confirmation that it has concluded a deal with the Premier League’s biggest club, Manchester United.
West Ham add Experience Kissimmee as first ‘destination’ partner
August 10 – Premier League West Ham United have announced a three-year partnership with American destination marketing firm, Experience Kissimmee. The Florida-based firm will be the club’s Official Destination Partner starting this season.
FUN88 returns to Spurs partner fold in two-year Asian focused deal
August 10 – Online bookmaker FUN88 has returned as a Tottenham Hotspur sponsor in a two-year deal after having taken a two-year break from the club.
EA Sports ups its sponsorship game with new Premier League deal
August 9 – The Premier League has announced video game maker EA Sports as a new Lead Partner in a three-year deal that significantly expands its current partnership with league.
TLCBET puts its money on Middlesbrough to deliver new Asian opportunity
August 9 – Middlesbrough, newly promoted to the Premier League, have announced TLCBET as the club’s official betting and gaming partner as the club moves to take the market opportunity of exposure in Asia to the Asian betting community that the Premier League offers. No figure was announced for the deal.
William Hill add Chelsea to betting partner roster in 3-year deal
August 5 – William Hill have scored a Premier League hat-trick this week announcing a three-year deal with Chelsea to become the club’s new official betting partner. The deal is a global partnership.