Sponsorship Archives - Page 84 of 85 - Inside World Football

Nigeria, Nike and the cost of homophobia

By Mark Baber
May 19 – A row has broken out in Nigeria over what is being termed the “slave contract” between Nike and the Nigerian Football Federation (NFF) over the sponsorship of national team shirts. The argument sees the NFF marketing department pitted against the Pinnick-led hierarchy, with neither party keen to discuss a major underlying issue – sports brands’ reluctance to sponsor a federation in which homophobia poses significant reputational risks.

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Ladbrokes stakes £4m on 2-year Scottish football bet

Neil Doncaster

By David Owen
May 14 – The Scottish Professional Football League (SPFL) has unveiled betting company Ladbrokes as its new title sponsor, in a two-year deal running from 2015 until 2017.

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Zenit drive new partner deal with Nissan

Zenit fans2

May 8 – Zenit St Petersburg has signed a three-year deal with Japanese carmaker Nissan who becomes an official partner of the club. No value was announced for the agreement.

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Flamengo banks Caixa cash as sponsorship deals boom

Flamengo

By Samindra Kunti
May 7 – Rio de Janeiro giants Flamengo will renew their club sponsorship deal with Brazilian bank Caixa, worth €7.3 million, this week. Flamengo’s shirt is projected to have a total sponsorship value (shirts carry more than one sponsor logo) of €26.1 million this season.

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Adidas adds another 10 years and £900m to Bayern sponsorship

Bayern and adidas

By Mark Baber
May 2 – Newly crowned Bundesliga champions, Bayern Munich, have announced a ten year extension of their deal with kit supplier Adidas. The new deal extends the current deal, which had been due to run until 2020, up until 2030.

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PSV seek new shirt sponsor as Philips takes a step back

PSV

By Mark Baber
April 23 – One of the longest shirt sponsorships in professional football is coming to an end as PSV Eindhoven and Philips announced on Wednesday that Philips will no longer be the shirt sponsor of PSV from the start of the 2016-17 season.

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FC Twente under pressure as XXImo pulls out of main sponsorship

FC Twente and XXImo

April 16 – FC Twente and its main sponsor XXImo have reached an agreement to terminate their contract. The Dutch club is going through troubled times after losing the Dutch Cup final against PEC Zwolle.

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Man City fuelled for new deal with Vivo Energy in Botswana

Man city 4

By Mark Baber
April 15 – Manchester City have agreed that Vivo Energy, the company that distributes and markets Shell branded fuels and lubricants across Africa, will be the Club’s Official Fuels and Lubricants partner in Botswana, extending an existing association with the company, unveiled at the end of 2014, which covered the Ivory Coast.

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Cola wars: Coke fizzes to US finish line to oust Pepsi deal

MLS and Coca-cola

April 14 – US soccer is changing its Cola brand. PepsiCo, which has been a core sponsor of the MLS since 1996, is making way for Coca-Cola who take over as the official non-alcoholic beverage of the MLS and the United States Soccer Federation (USSF).

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FC Augsburg signs new lead sponsor in increased revenue deal

FC Augsburg sponsor

By Jaroslaw Adamowski
April 13 – German Bundesliga club FC Augsburg has secured a new sponsorship deal with Germany’s insurance group WWK Versicherungsgruppe. The insurer will tale over as the club’s main sponsor in a deal estimated to be worth €3 million per year.

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Turkish Airlines set to land 3-year €150m Champions League sponsorship

Turkish Airlines ad

By Mark Baber
March 27 – Turkish Airlines has announced to the Istanbul Stock Exchange that it intends to add the UEFA Champions League to its list of football sponsorships. The value of the three-year deal has not been revealed, but current Champions League sponsor packages are currently between €55-65 million per season.

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CSKA Sofia spread net to Western Europe in search for sponsor

Tomov CSKA

By Alexander Krassimirov
March 19 – The beleaguered president of Bulgaria’s CSKA Sofia, Alexander Tomov, has said he is now in negotiation with companies from Western Europe as Bulgarian firms can’t afford the price of a major club sponsorship.

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Red Star Belgrade banks on €20m Gazprom deal to keep it in top tier

Red Star Belgrade fans

By Jaroslaw Adamowski
March 19 – Red Star Belgrade is close to finalising the negotiation of an extension to its Gazprom sponsorship, valued at more than €20 million over a five-year term.

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Traffic signs Allstate to 2015 Gold Cup sponsor roster

Allstate

March 13 – Allstate Insurance Company has signed on as the Official Auto, Life, Home and Retirement Insurance Sponsor 2015 CONCACAF Gold Cup. Already committed to soccer sponsorship in the US, this is the first time Allstate has stepped up to a regional partnership.

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Maxxis joins Scotiabank on CONCACAF Champions League roster

maxxis

March 4 – Traffic Sports has signed a new sponsor for the Scotiabank CONCACAF Champions League. Maxxis joins the roster as Official Tire Sponsor for the competition which is now into its quarter final stages.