June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.
May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.
May 23 – Paris Saint-German have signed a three-year global sponsor partnership with Indonesian tyre brand Multistrada.
By Samindra Kunti
May 19 – Brazilian club Corinthians are closing in on a naming rights deal for their stadium, but which could maintain the name ‘Arena Corinthians’.
May 12 – Having ensured a miserable season on the pitch by their own standards, Chelsea are to end their shirt sponsorship deal with German sportswear giants Adidas six years earlier than scheduled.
By Mark Baber
May 11 – The Scottish Premier Football League (SPFL) has confirmed that Warrington-based bookmaking company Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup which will now be known as The Betfred Cup.
May 11 – Premier League Watford has agreed a three-season sponsorship with Divisa Capital who will become the club’s new Official Foreign Exchange Partner. No fugure was announced for the deal.
By Mark Baber
May 10 – Schalke 04 and Russian state-owned energy giant Gazprom have agreed to an extension of their shirt sponsorship deal, which had been due to expire in 2017, until 30 June 2022 in a deal reported to be worth at least €120 million.
May 9 – Manchester City, who have recently taken on board a $400 million investment from Chinese investors in their City Football Group ownership group, have added two new Chinese partners in advance of their July pre-season trip to the country where they will play Borussia Dortmund and local rivals Manchester United.
By Paul Nicholson
May 9 – Champions League sponsor Nissan has developed an Excitement Index with Loughborough University that found that the average heart rate reached a peak 122 bpm during exciting moments in the match, which is comparable to the peak heart rates found in scientific studies of couples having sex.
By Mark Baber
May 5 – West Bromwich Albion have signed a two year sponsorship deal with Chinese online casino operator the K8 Group which will see the UK-K8.com emblazoned on the club’s new shirt from 2016/17.
By Mark Baber
May 5 – The Premier League’s new ‘clean brand’ strategy took a big step forward as Carling was announced as Official Beer Partner of the Premier League in a new deal which will cover the three seasons from 2016/17 to 2018/19.
By Mark Baber
April 28 – The board of one of Turkey’s biggest clubs – Galatasaray FC – have terminated their kit sponsorship deal with Dumankaya Construction for seemingly pro-Erdogan government reasons. The company’s owners have been listed as suspected of having provided charitable donations to the moderate Islamic, US-based, Gülen Movement.
By Matt Scott
April 27 – The most unusual Premier League season in the competition’s 23-year history has made the commercial messaging markedly easier for executives selling sponsorship inventory around the world’s most popular domestic football competition.
By Matt Scott
April 27 – Tag Heuer has become the Premier League’s Official Timekeeper in a three-year deal announced simultaneously in London and Hong Kong. No official value for the deal was released but one estimate reckons it to be worth £7.3 million per season.