August 17 – Konami Digital Entertainment has signed a deal with Liverpool for the video game maker’s Pro Evolution Soccer 2017 that will see the club’s players digitally reproduced in its newest game to be released September 13/14.
August 12 – Premier League Crystal Palace have added a third new sponsor partner in time for the start of the season this weekend. New Amsterdam Vodka has become the club’s Official Vodka Partner.
August 12 – Another Premier League club has announced an Asia-Pacific regional betting sponsorship. Online sportsbook Tempobet has become an Official Regional Betting Partner of Manchester City.
August 10 – Hard on the heels of its announcement of an estimated £85 million sponsorship of the Premier League as a ‘Lead Partner’, EA Sports has followed up with confirmation that it has concluded a deal with the Premier League’s biggest club, Manchester United.
August 10 – Premier League West Ham United have announced a three-year partnership with American destination marketing firm, Experience Kissimmee. The Florida-based firm will be the club’s Official Destination Partner starting this season.
August 10 – Online bookmaker FUN88 has returned as a Tottenham Hotspur sponsor in a two-year deal after having taken a two-year break from the club.
August 9 – The Premier League has announced video game maker EA Sports as a new Lead Partner in a three-year deal that significantly expands its current partnership with league.
August 9 – Middlesbrough, newly promoted to the Premier League, have announced TLCBET as the club’s official betting and gaming partner as the club moves to take the market opportunity of exposure in Asia to the Asian betting community that the Premier League offers. No figure was announced for the deal.
August 5 – William Hill have scored a Premier League hat-trick this week announcing a three-year deal with Chelsea to become the club’s new official betting partner. The deal is a global partnership.
August 3 – Tottenham Hotspur have announced William Hill as their Official Betting Partner for Europe and Australia in an initial two-year deal starting with the 2016/17 season. On Monday the bookmaker announced a similar deal with Everton.
August 1 – William Hill has agreed a two-year partnership with Premier League Everton to become its new official betting partner, offering exclusive odds to Everton fans.
July 28 – Premier League champions Leicester City have made FairFX, a low cost multi currency payments service, their exclusive FX provider and an Official Partner of the club.
July 28 – Premier League club Southampton has added African sports betting platform SportPesa as its Official Betting Partner in what the club has described as a signed a “multi-million pound three-year deal”.
July 27 – South Korean tyre manufacturer Kumho has added a second European football club to its sponsorship portfolio, becoming the official tyre partner of French Ligue 1 club Olympique Lyonnais.
July 25 – Swiss watchmaker TAG Heuer, official sponsor of Spain’s La Liga and England’s Premier League, has expanded its footprint announcing it is the Official Timekeeper and Global Partner of Manchester United.