By Mark Baber
September 28 – Arsenal have announced a new partnership with the Ethiopian Dashen Brewery in a deal described by Dashen’s CEO as a win for Arsenal, for the brewery and for Ethiopia.
By Samindra Kunti
September 24 – Brazil and FC Barcelona star Neymar has signed new personal sponsorship deals with Gillette in Latin America and Replay.
August 8 – Manchester United continue to drive regional partnerships with the announcement of Sbenu, South Korea as the club’s Official Casual Footwear Partner in South Korea. The club’s Official Timekeeping Partner, Bulova has also unveiled its Manchester United Club Watch.
By Mark Baber
September 1 – C&C Group plc, and the Scottish FA have agreed a seven-figure deal for Tennent’s to be the official beer partner of the Scotland National Team for the next three years.
By Paul Nicholson
September 1 – Indonesian telecom operator Indosat has signed official telecom partner deals with three of Europe’s club giants – Arsenal, Barcelona and Inter Milan. The two-year deals will deliver exclusive content, breaking news and video to Indonesian fans.
By Ben Nicholson
August 28 – Gatorade, a PepsiCo brand, has taken the Official Sports Drink sponsorship category for the UEFA Champions League, as part of the three-year deal signed by parent company PepsiCo last month.
August 26 – Premier League Liverpool have renewed tyre manufacturer Maxxis for a further two year sponsorship, the second time it has extended its partnership with the club.
By Mark Baber
August 26 – Bayer 04 Leverkusen have settled the outstanding case with Teldafax following a recommendation from the Higher Regional Court in Cologne, thereby ending a long-running legal dispute with the insolvency receiver involved with the TelDaFax companies.
By Ben Nicholson
August 26 – As befitting their Forbes ranking of second spot in MLS clubs’ value, LA Galaxy has pushed on to add new partnerships to their business roster, and not just foreign imports to their playing roster.
August 25 – Premier League club West Ham United have announced Royal London as its Official Timing Partner in a two year deal that will cover the club’s final season at the Boleyn Ground and its first at the reconfigured Olympic Stadium.
August 20 – UEFA has announced Hublot as its official licensed watch partner for the Champions League and Europa League in a three-season deal from 2015 to 2018.
August 20 – English Premier League giants Manchester United are on a good run in the betting and gaming business, announcing Donaco as the club’s first Official Casino Resort Partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
By Paul Nicholson
August 12 – Mexican beer brand Tecate has added a third regional sponsorship of one of Europe’s top club, this week signing Paris Saint-Germain who join Barcelona and Juventus as having Tecate as the official regional beer.
By Mark Baber
August 11 – Just days into the new season, Premier League clubs Arsenal and West Bromwich Albion have signed new betting partnerships with Betfair and Bet365 respectively.
By Jaroslaw Adamowski
August 7 – German second tier Bundesliga club 1.FC Kaiserslautern has signed a new sponsorship contract with financial services firm Maxda Darlehensvermittlungs GmbH. The deal, which will see the firm become the club’s main sponsor for a one-year period, is estimated to be worth a total of €1.4 million.