December 4 – When the current agreement between logistics company Hermes and the Deutsche Fußball Liga comes to a close, new vistas for sponsorship are expected to open up as the DFL has decided not to extend the collective agreement but will allow all 36 clubs to sell their own shirt sleeve sponsorship.
December 4 – While Manchester City’s holding company City Football group has been making headlines signing up a $400 million shareholder to boost the group’s expansion into China, the company’s prime asset has been deepening its links with its domestic fans via an integrated marketing deal with a travel partner.
November 27 – Chelsea have signed Thai energy drink company Carabao as a new principal partner and their first official training wear partner in a multi-year deal estimated at £30 million.
By Mark Baber
November 27 – Danone’s one-season sponsorship of La Liga taking them to the end of the 2015-16 campaign, has been confirmed. The deal will see the food and dairy products company become an official supplier of Spain’s top two leagues.
By Samindra Kunti
November 23 – UEFA have announced France’s national postal service La Poste as the official operator for postal, parcel and express delivery services for UEFA EURO 2016.
November 18 – Liverpool have teamed up with club sponsor Standard Chartered to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December 1.
By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.
By Mark Baber
November 12 – CK Hutchison Holdings Limited’s Three-branded Irish telecoms business announced on Wednesday the renewal of its partnership with the Republic of Ireland football team and the Football Association of Ireland (FAI), pledging support to Irish football until 2020 in a deal worth €8.9 million.
November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
By Mark Baber
November 6 – The Council of Southern Africa Football Associations (COSAFA) has officially launched the 2016 edition of the COSAFA Cup with the announcement that Castle Lager will return as title sponsor of the tournament for the next five years.
By Mark Baber
November 5 – French-based telecoms company Orange has renewed its partnership with Paris Saint-Germain for another three years.
By David Owen
November 1 – US Città di Palermo, the Sicily-based Serie A club, has acquired an official ‘Global Forex and Binary Options’ partner. The club – known for its pink and black, ‘the sad and the sweet’, colours, adopted in 1905 – has paired up with InstaForex, an online currency, metals and index-trading specialist headquartered in one of the planned 2018 FIFA World Cup host-cities, Kaliningrad.
October 16 – Manchester City has added online gaming company Betsafe as an official betting partner for both the club’s men’s and women’s teams.
By Matt Scott
October 9 – Olympiacos, the Greek champions whose owner is under criminal investigation for alleged match-fixing, have signed a title-sponsorship deal with an online-betting company.
October 5 – Mexican beer brand Tecate has added a fourth regional sponsorship with the addition of Manchester City from the English Premier League.