EZTrader bets higher with new Spurs partnership
January 12 – Tottenham Hotspur have announced EZTrader as its Official Binary Options Trading Partner. Spurs are the sixth football club partner for the binary options broker.
Sponsorship
Liberian FA and sports minister get lines crossed in cellphone turf war
By Mark Baber
January 7 – The Liberian Football Association (LFA)and the country’s sports minister are at loggerheads after the minister Lenn Eugene Nagbe entered into a sponsorship arrangement with LoneStar Cell/MTN the rival to Cellcom GSM, the LFA’s partner and apparently holder of sole rights to sponsorship of football-related activities at LFA stadiums.
Fluminense to launch Dryworld in Brazil after dropping Adidas deal
By Samindra Kunti
January 7 – Rio-based club Fluminense have teamed up with sportswear manufacturer Dryworld in a five-year kit supply deal.
Sponsor power? Adidas CEO puts his predator boot into Man Utd playing style
By Mark Baber
January 5 – Herbert Hainer has excited world-wide attention after the Adidas boss criticised the playing style of Manchester United – the club with whom he signed a world record £75m a year kit deal in 2014.
Santos land Royal Maroc deal to ease financial pressure
By Samindra Kunti
December 21 – Santos have signed a sponsorship agreement with Royal Air Maroc as the club seeks financial stability next season.
Tennent’s unveiled as new sponsor of Irish Cup
By Mark Baber
December 15 – Tennant’s NI has been unveiled as the new title sponsor of the world’s fourth-oldest national cup completion – The Irish Cup – which will now be known as the Tennent’s Irish Cup.
Citroën promo uses Arsenal stars in Footpool challenge
December 15 – Arsenal’s automotive partner Citroën has activated its sponsorship with a promotion for the Citroën C4 Cactus which has first team stars playing Footpool on a specially created ‘table’ using the car’s Airbump technology.
Premier League ignores Nike corruption scandals and signs up for another 3 years
By Mark Baber
December 11 – Turning a blind eye to the corruption scandals swirling around Nike, as they have to years of sweatshop and child labour by the same company, the Premier League announced on Wednesday a three-year extension to their long-term official ball partnership with the Eugene, Oregon-founded sportswear brand.
Turkish Airlines readies for Euro 2016 sponsorship take-off
By Samindra Kunti
December 11 – UEFA have unveiled Turkish Airlines as a global sponsor and official carrier of Euro 2016, the first airline sponsor the confederation has landed. No figure was announced for the deal which is for the 2016 tournament only.
Alibaba drives to FIFA’s aid with Club World Cup deal
By David Owen
December 9 – Jack Ma, the Chinese internet entrepreneur behind the Alibaba Group, has come to FIFA’s aid at this time of crisis for world football’s governing body. An Alibaba Group brand – Alibaba E-auto – has agreed an eight-year sponsorship deal for FIFA’s Club World Cup.
German clubs get shirty over TV cash, but roll out sleeves for new sponsors
December 4 – When the current agreement between logistics company Hermes and the Deutsche Fußball Liga comes to a close, new vistas for sponsorship are expected to open up as the DFL has decided not to extend the collective agreement but will allow all 36 clubs to sell their own shirt sleeve sponsorship.
Man City woo London market with Virgin partnership
December 4 – While Manchester City’s holding company City Football group has been making headlines signing up a $400 million shareholder to boost the group’s expansion into China, the company’s prime asset has been deepening its links with its domestic fans via an integrated marketing deal with a travel partner.
Chelsea fuels commercial slate with £30m Carabao deal
November 27 – Chelsea have signed Thai energy drink company Carabao as a new principal partner and their first official training wear partner in a multi-year deal estimated at £30 million.
Danone joins La Liga’s roster as league seeks new title sponsor
By Mark Baber
November 27 – Danone’s one-season sponsorship of La Liga taking them to the end of the 2015-16 campaign, has been confirmed. The deal will see the food and dairy products company become an official supplier of Spain’s top two leagues.
UEFA delivers La Poste to Euro2016 sponsor roster
By Samindra Kunti
November 23 – UEFA have announced France’s national postal service La Poste as the official operator for postal, parcel and express delivery services for UEFA EURO 2016.