July 8 – Third division Spanish team CD Guadalajara has demonstrated its support of the LGBT movement in its newly unveiled home kit. A rainbow stripe runs down the center of the purple shirt, in aim of challenging social injustices such as homophobia.
By Jaroslaw Adamowski
July 6 – Czech betting operator Synot Tip has signed a sponsorship deal with Sparta Prague. The company will become the club’s main sponsor until at least 2017.
By David Owen
July 6 – Nissan, the Japanese carmaker, has signed up as official sponsor of the Swiss Football League, in a deal that will give the brand visibility at all live TV games this season.
July 3 – New York City FC has added PepsiCo to its burgeoning list of partners, who will now serve as the club’s exclusive partner for carbonated soft drinks, bottled water, iced tea, potato chips and salty snacks. NYC FC in its inaugural season has already become one of the league’s most visible clubs.
By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.
By Paul Nicholson
June 25 – 153-year old Notts County, the world’s oldest professional club, has landed the biggest sponsorship deal in the club’s history with betting and gaming giant Ladbrokes.
By Mark Baber
June 25 – Delta Air Lines has agreed a new three-year deal with Chelsea as the club’s official airline sponsor, putting the final nails in the coffin of the long rumoured Turkish Airlines tie-up.
June 24 – Premier League champions Chelsea have announced Gibraltar based sports betting firm BetVictor as their global betting and gaming partner.
By Jaroslaw Adamowski
June 19 – Romania’s football federation FRF has inked a contract with local telecommunications company Telekom Romania which will become the main sponsor of the country’s national team.
By Tom Parsons
June 12 – The largest chain of ice-cream specialty shops, Baskin-Robbins, are giving Liverpool fans in Indonesia the chance of a lifetime this summer to celebrate the Merseyside club visiting Southeast Asia on their pre-season tour.
June 11 – After a traumatic two weeks, it is almost business as usual at CONCACAF. Today national teams qualified for the Gold Cup announced their provisional 35 player rosters for the July tournament. While on the commercial side the confederation for north and central America and the Caribbean announced a new Gold Cup sponsor.
By Mark Baber
June 10 – UEFA has signed three new major sponsorship deals covering its European club competitions with PepsiCo, Enterprise Rent-a-car and Unicredit.
By Mark Baber
June 4 – Barcelona has signed a wide-ranging partnership agreement with leading tyre brand Lassa, of Brisa (a joint venture of Turkey’s Sabancı Holding and Bridgestone) worth a reported €21.6 million ($24 million). As well as making Lassa the title sponsor of Barcelona’s indoor sports teams (Basketball, Handball, Futsal and Roller Hockey) which will be known by the name ‘FC Barcelona Lassa’ until 30 June 2019, the agreement sees the Turkey based company become an Official Partner of the Club and Lassa become the club’s official tyre.
May 25 – This Summer’s Gold Cup, to be played in the US, has added another sponsor with Delta becoming the Official Airline. Last week CONCACAF announced Sprint as its official wireless provider.
By David Owen
May 25 – Manchester United, the Premier League football club, which rounded off its season today with a goalless draw at Hull City, has extended its partnership with Epson, the Japanese printer manufacturer.