By David Owen
May 21 – Paris Saint-Germain have made a new move to exploit the presence of Swedish superstar Zlatan Ibrahimović in their squad, agreeing a one-year regional sponsorship deal with Billys, a Swedish-produced pizza snack.
By Mark Baber
May 20 – Under a year since Emirates became the official airline of Sport Lisboa e Benfica, a three-year shirt sponsorship deal has been agreed between the two parties, whereby Fly Emirates will be displayed on the team jersey until the end of the 2017/18 season.
May 20 – Sprint has renewed its CONCACAF Gold Cup sponsorship as official US wireless provider. This is Sprint’s fifth consecutive Gold Cup, the first being in 2007.
By Mark Baber
May 19 – A row has broken out in Nigeria over what is being termed the “slave contract” between Nike and the Nigerian Football Federation (NFF) over the sponsorship of national team shirts. The argument sees the NFF marketing department pitted against the Pinnick-led hierarchy, with neither party keen to discuss a major underlying issue – sports brands’ reluctance to sponsor a federation in which homophobia poses significant reputational risks.
By David Owen
May 14 – The Scottish Professional Football League (SPFL) has unveiled betting company Ladbrokes as its new title sponsor, in a two-year deal running from 2015 until 2017.
May 8 – Zenit St Petersburg has signed a three-year deal with Japanese carmaker Nissan who becomes an official partner of the club. No value was announced for the agreement.
By Samindra Kunti
May 7 – Rio de Janeiro giants Flamengo will renew their club sponsorship deal with Brazilian bank Caixa, worth €7.3 million, this week. Flamengo’s shirt is projected to have a total sponsorship value (shirts carry more than one sponsor logo) of €26.1 million this season.
By Mark Baber
May 2 – Newly crowned Bundesliga champions, Bayern Munich, have announced a ten year extension of their deal with kit supplier Adidas. The new deal extends the current deal, which had been due to run until 2020, up until 2030.
By Mark Baber
April 23 – One of the longest shirt sponsorships in professional football is coming to an end as PSV Eindhoven and Philips announced on Wednesday that Philips will no longer be the shirt sponsor of PSV from the start of the 2016-17 season.
April 16 – FC Twente and its main sponsor XXImo have reached an agreement to terminate their contract. The Dutch club is going through troubled times after losing the Dutch Cup final against PEC Zwolle.
By Mark Baber
April 15 – Manchester City have agreed that Vivo Energy, the company that distributes and markets Shell branded fuels and lubricants across Africa, will be the Club’s Official Fuels and Lubricants partner in Botswana, extending an existing association with the company, unveiled at the end of 2014, which covered the Ivory Coast.
April 14 – US soccer is changing its Cola brand. PepsiCo, which has been a core sponsor of the MLS since 1996, is making way for Coca-Cola who take over as the official non-alcoholic beverage of the MLS and the United States Soccer Federation (USSF).
By Jaroslaw Adamowski
April 13 – German Bundesliga club FC Augsburg has secured a new sponsorship deal with Germany’s insurance group WWK Versicherungsgruppe. The insurer will tale over as the club’s main sponsor in a deal estimated to be worth €3 million per year.
By Mark Baber
March 27 – Turkish Airlines has announced to the Istanbul Stock Exchange that it intends to add the UEFA Champions League to its list of football sponsorships. The value of the three-year deal has not been revealed, but current Champions League sponsor packages are currently between €55-65 million per season.
By Alexander Krassimirov
March 19 – The beleaguered president of Bulgaria’s CSKA Sofia, Alexander Tomov, has said he is now in negotiation with companies from Western Europe as Bulgarian firms can’t afford the price of a major club sponsorship.