July 29 – After a summer of international tours and ad hoc tournaments, the Premier League kicks off August 8 and for those watching on TV it will be amid a barrage of bookmakers offering special odds, sign-up bonuses and exclusive bets.
By Alexander Krassimirov
July 27 – Betting company Pari-Match has become the main sponsor of the Ukrainian league championship in a two-year deal which will see the competition renamed as the Pari-Match League. The deal is worth 43 million Ukrainian hryvnia (€1.8 million).
By Samindra Kunti
July 27 – French Ligue 1 side OGC Nice have signed a sponsorship deal with online poker company Winamax. In a new one-year deal, running for the duration of the 2015/16 season, Winamax branding will appear on the front of Nice’s playing shorts. Winamax’s logo will feature for the first time during a friendly against Napoli on August 2.
By Samindra Kunti
July 23 – French clubs Olympique Lyon and Lille OSC are gearing up for the 2015/16 Ligue 1 season with new commercial deals. Lyon have teamed up with McDonald’s, while Lille have extended a deal with Groupe Partouche.
July 21 – For Hannover 96 fans the often used football phrase “they came and parked their bus in front of the goal” took on a more literal meaning when 12 of them actually did it at the club’s HDI Arena.
July 21 – As Manchester City prepare for the new season in Australia, including a first time-ever match against sister club Melbourne City FC, owner City Football Group (CFG) is starting to show the benefits of the sponsorship leverage a larger group of clubs can provide.
July 20 – Premier League Liverpool have added Marathonbet as one of its suite of betting partners that currently includes 188BET and Comeon.
By Mark Baber
July 14 – Arsenal Football Club finally have an aircraft branded in their name, it was revealed as the players set off for the pre-season Barclays Asia Trophy in Singapore.
By Mark Baber
July 9 – US mobile phone brand Yezz has extended its deal with Ligue 1’s Girondins de Bordeaux for another two years in a deal negotiated with the support of Infront Sports & Media, it was announced on Wednesday.
July 8 – Third division Spanish team CD Guadalajara has demonstrated its support of the LGBT movement in its newly unveiled home kit. A rainbow stripe runs down the center of the purple shirt, in aim of challenging social injustices such as homophobia.
By Jaroslaw Adamowski
July 6 – Czech betting operator Synot Tip has signed a sponsorship deal with Sparta Prague. The company will become the club’s main sponsor until at least 2017.
By David Owen
July 6 – Nissan, the Japanese carmaker, has signed up as official sponsor of the Swiss Football League, in a deal that will give the brand visibility at all live TV games this season.
July 3 – New York City FC has added PepsiCo to its burgeoning list of partners, who will now serve as the club’s exclusive partner for carbonated soft drinks, bottled water, iced tea, potato chips and salty snacks. NYC FC in its inaugural season has already become one of the league’s most visible clubs.
By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.
By Paul Nicholson
June 25 – 153-year old Notts County, the world’s oldest professional club, has landed the biggest sponsorship deal in the club’s history with betting and gaming giant Ladbrokes.