Neymar racks up the sponsorship dollars with Gillette and Replay
By Samindra Kunti
September 24 – Brazil and FC Barcelona star Neymar has signed new personal sponsorship deals with Gillette in Latin America and Replay.
Sponsorship
Man Utd time new steps with Sbenu and Bulova watch range
August 8 – Manchester United continue to drive regional partnerships with the announcement of Sbenu, South Korea as the club’s Official Casual Footwear Partner in South Korea. The club’s Official Timekeeping Partner, Bulova has also unveiled its Manchester United Club Watch.
Tennent’s renews with Scotland and toast Euro2016 finals push
By Mark Baber
September 1 – C&C Group plc, and the Scottish FA have agreed a seven-figure deal for Tennent’s to be the official beer partner of the Scotland National Team for the next three years.
Indosat signs regional telecoms deals with Arsenal, Barca and Inter Milan
By Paul Nicholson
September 1 – Indonesian telecom operator Indosat has signed official telecom partner deals with three of Europe’s club giants – Arsenal, Barcelona and Inter Milan. The two-year deals will deliver exclusive content, breaking news and video to Indonesian fans.
Gatorade locks up Champions League sports drink category
By Ben Nicholson
August 28 – Gatorade, a PepsiCo brand, has taken the Official Sports Drink sponsorship category for the UEFA Champions League, as part of the three-year deal signed by parent company PepsiCo last month.
Liverpool re-tread Maxxis deal for another two years
August 26 – Premier League Liverpool have renewed tyre manufacturer Maxxis for a further two year sponsorship, the second time it has extended its partnership with the club.
Bayer 04 Leverkusen settle sponsor case for €10.9m to focus on football
By Mark Baber
August 26 – Bayer 04 Leverkusen have settled the outstanding case with Teldafax following a recommendation from the Higher Regional Court in Cologne, thereby ending a long-running legal dispute with the insolvency receiver involved with the TelDaFax companies.
LA Galaxy scores a sponsorship hat-trick
By Ben Nicholson
August 26 – As befitting their Forbes ranking of second spot in MLS clubs’ value, LA Galaxy has pushed on to add new partnerships to their business roster, and not just foreign imports to their playing roster.
West Ham begin countdown to Olympic Park move with Royal London
August 25 – Premier League club West Ham United have announced Royal London as its Official Timing Partner in a two year deal that will cover the club’s final season at the Boleyn Ground and its first at the reconfigured Olympic Stadium.
Hublot decides timing is right for entry into UEFA club competitions
August 20 – UEFA has announced Hublot as its official licensed watch partner for the Champions League and Europa League in a three-season deal from 2015 to 2018.
Man Utd rolls dice again and comes up with Donaco
August 20 – English Premier League giants Manchester United are on a good run in the betting and gaming business, announcing Donaco as the club’s first Official Casino Resort Partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
PSG joins Barcelona and Juventus in Tecate’s Mexican portfolio
By Paul Nicholson
August 12 – Mexican beer brand Tecate has added a third regional sponsorship of one of Europe’s top club, this week signing Paris Saint-Germain who join Barcelona and Juventus as having Tecate as the official regional beer.
Online betting platforms Betfair and Bet365 punt on Arsenal and WBA
By Mark Baber
August 11 – Just days into the new season, Premier League clubs Arsenal and West Bromwich Albion have signed new betting partnerships with Betfair and Bet365 respectively.
1.FC Kaiserslautern inks one-year €1.4m shirt deal with Maxda
By Jaroslaw Adamowski
August 7 – German second tier Bundesliga club 1.FC Kaiserslautern has signed a new sponsorship contract with financial services firm Maxda Darlehensvermittlungs GmbH. The deal, which will see the firm become the club’s main sponsor for a one-year period, is estimated to be worth a total of €1.4 million.
Man City tread new path with Nexen Tire in global deal
August 7 – Manchester City FC have signed Nexen Tire, the leading South Korean tyre and tubing brand, as the Club’s Official Tyre Partner. The club is the latest to announce a tyre manufacturer as a major sponsor – Yokohama recently took over as Chelsea’s shirt sponsor in an estimated £200 million five year deal.