UEFA delivers La Poste to Euro2016 sponsor roster
By Samindra Kunti
November 23 – UEFA have announced France’s national postal service La Poste as the official operator for postal, parcel and express delivery services for UEFA EURO 2016.
Sponsorship
Liverpool get tricking to support Positive Living Around the World Campaign
November 18 – Liverpool have teamed up with club sponsor Standard Chartered to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December 1.
Lidl brands its way via grassroots football into England, Scotland and Wales
By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.
Three extends Irish deal through to Euro 2020, as team battles for Euro 2016 spot
By Mark Baber
November 12 – CK Hutchison Holdings Limited’s Three-branded Irish telecoms business announced on Wednesday the renewal of its partnership with the Republic of Ireland football team and the Football Association of Ireland (FAI), pledging support to Irish football until 2020 in a deal worth €8.9 million.
Well-heeled Man Utd get HEROES stamp as global footwear partner
November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
Castle Lager sign key 5-year sponsorship deal for COSAFA Cup
By Mark Baber
November 6 – The Council of Southern Africa Football Associations (COSAFA) has officially launched the 2016 edition of the COSAFA Cup with the announcement that Castle Lager will return as title sponsor of the tournament for the next five years.
Orange dials in for another 3-year sponsorship with PSG
By Mark Baber
November 5 – French-based telecoms company Orange has renewed its partnership with Paris Saint-Germain for another three years.
Palermo links up with Russian currency trader
By David Owen
November 1 – US Città di Palermo, the Sicily-based Serie A club, has acquired an official ‘Global Forex and Binary Options’ partner. The club – known for its pink and black, ‘the sad and the sweet’, colours, adopted in 1905 – has paired up with InstaForex, an online currency, metals and index-trading specialist headquartered in one of the planned 2018 FIFA World Cup host-cities, Kaliningrad.
Betsafe puts its money on Man City partnership to grow UK sign-ups
October 16 – Manchester City has added online gaming company Betsafe as an official betting partner for both the club’s men’s and women’s teams.
Strange but true: Bookie pins its money on Olympiacos shirt
By Matt Scott
October 9 – Olympiacos, the Greek champions whose owner is under criminal investigation for alleged match-fixing, have signed a title-sponsorship deal with an online-betting company.
Man City join PSG, Barca and Juve for Mexican beerfest with Tecate
October 5 – Mexican beer brand Tecate has added a fourth regional sponsorship with the addition of Manchester City from the English Premier League.
Booming US Women’s league secures bumper Nike deal to end 2019
By Ben Nicholson
October 1 – The NWSL has extended its partnership with Nike through 2019, thus meaning that Nike will remain as the league’s official club kit, apparel and equipment, supplier of the league balls, and provider for all NWSL teams present and future.
Arsenal expands into Ethiopia with multi-level Dashen beer deal
By Mark Baber
September 28 – Arsenal have announced a new partnership with the Ethiopian Dashen Brewery in a deal described by Dashen’s CEO as a win for Arsenal, for the brewery and for Ethiopia.
Neymar racks up the sponsorship dollars with Gillette and Replay
By Samindra Kunti
September 24 – Brazil and FC Barcelona star Neymar has signed new personal sponsorship deals with Gillette in Latin America and Replay.
Man Utd time new steps with Sbenu and Bulova watch range
August 8 – Manchester United continue to drive regional partnerships with the announcement of Sbenu, South Korea as the club’s Official Casual Footwear Partner in South Korea. The club’s Official Timekeeping Partner, Bulova has also unveiled its Manchester United Club Watch.