Synot Tip bets on Sparta Prague with new deal
By Jaroslaw Adamowski
July 6 – Czech betting operator Synot Tip has signed a sponsorship deal with Sparta Prague. The company will become the club’s main sponsor until at least 2017.
Sponsorship
Nissan adds Swiss Football League to sponsorship roster
By David Owen
July 6 – Nissan, the Japanese carmaker, has signed up as official sponsor of the Swiss Football League, in a deal that will give the brand visibility at all live TV games this season.
PepsiCo ends long term MLS deal but opens with New York City new boys
July 3 – New York City FC has added PepsiCo to its burgeoning list of partners, who will now serve as the club’s exclusive partner for carbonated soft drinks, bottled water, iced tea, potato chips and salty snacks. NYC FC in its inaugural season has already become one of the league’s most visible clubs.
Lyoness inks €1.8m sponsor deal with Rapid Wien
By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.
Notts County: Oldest club in world cuts its biggest sponsor deal ever
By Paul Nicholson
June 25 – 153-year old Notts County, the world’s oldest professional club, has landed the biggest sponsorship deal in the club’s history with betting and gaming giant Ladbrokes.
Chelsea land Delta renewal as Turkish Airlines take flight
By Mark Baber
June 25 – Delta Air Lines has agreed a new three-year deal with Chelsea as the club’s official airline sponsor, putting the final nails in the coffin of the long rumoured Turkish Airlines tie-up.
BetVictor puts money on Chelsea to build new accounts and brand
June 24 – Premier League champions Chelsea have announced Gibraltar based sports betting firm BetVictor as their global betting and gaming partner.
Romanian federation secures Telekom as new lead sponsor
By Jaroslaw Adamowski
June 19 – Romania’s football federation FRF has inked a contract with local telecommunications company Telekom Romania which will become the main sponsor of the country’s national team.
Baskin-Robbins activate Liverpool deal with Indonesia promo
By Tom Parsons
June 12 – The largest chain of ice-cream specialty shops, Baskin-Robbins, are giving Liverpool fans in Indonesia the chance of a lifetime this summer to celebrate the Merseyside club visiting Southeast Asia on their pre-season tour.
Jarritos brings sponsorship cheer to Gold Cup roster
June 11 – After a traumatic two weeks, it is almost business as usual at CONCACAF. Today national teams qualified for the Gold Cup announced their provisional 35 player rosters for the July tournament. While on the commercial side the confederation for north and central America and the Caribbean announced a new Gold Cup sponsor.
UEFA ink new sponsorship deals with PepsiCo, Enterprise and Unicredit
By Mark Baber
June 10 – UEFA has signed three new major sponsorship deals covering its European club competitions with PepsiCo, Enterprise Rent-a-car and Unicredit.
Turkish Lassa Tyres tread new path with FC Barcelona
By Mark Baber
June 4 – Barcelona has signed a wide-ranging partnership agreement with leading tyre brand Lassa, of Brisa (a joint venture of Turkey’s Sabancı Holding and Bridgestone) worth a reported €21.6 million ($24 million). As well as making Lassa the title sponsor of Barcelona’s indoor sports teams (Basketball, Handball, Futsal and Roller Hockey) which will be known by the name ‘FC Barcelona Lassa’ until 30 June 2019, the agreement sees the Turkey based company become an Official Partner of the Club and Lassa become the club’s official tyre.
Delta lands first Gold Cup sponsorship
May 25 – This Summer’s Gold Cup, to be played in the US, has added another sponsor with Delta becoming the Official Airline. Last week CONCACAF announced Sprint as its official wireless provider.
Man Utd prints off partnership extension with Epson
By David Owen
May 25 – Manchester United, the Premier League football club, which rounded off its season today with a goalless draw at Hull City, has extended its partnership with Epson, the Japanese printer manufacturer.
Ibra’s PSG cooks up ‘dream’ deal with Swedish pizza brand
By David Owen
May 21 – Paris Saint-Germain have made a new move to exploit the presence of Swedish superstar Zlatan Ibrahimović in their squad, agreeing a one-year regional sponsorship deal with Billys, a Swedish-produced pizza snack.