Wearable technology pioneer takes game data analysis to next level

wearable technology2

By Ben Nicholson
October 26 – As the date nears for companies to present their electronic performance and tracking systems to IFAB and FIFA, Insideworldfootball has spoken to wearable technology market pioneers Catapult about how far the technology can inform decision-making, including in-game, how it can be used generally, and what FIFA/IFAB are looking for.

Read more …

Adidas extends deal with Spanish until 2026

RFEF and adidas

By Mark Baber
September 9 – Adidas is extending its partnership with the Spanish Football Federation (RFEF) until 2026. Under the terms of the partnership, which had originally been scheduled to run until 2018, the German group will continue to supply kits and apparel to all RFEF teams, including the Spanish national football team.

Read more …

Liverpool players grounded for kit launch, but Fowler dropped from a height

Screen Shot 2015-07-16 at 11.40.40

By Paul Nicholson
July 17 – Liverpool took the opportunity of the Australian leg of the club’s pre-season tour to launch their new away kit, the first away kit with New Balance. While current players Simon Mignolet, Martin Skrtel and new signing James Milner modeled the kit in King George Square in Brisbane, club legend Robbie Fowler was launched from a light aircraft wearing the Reds’ new white jersey.

Read more …