Ronaldo moves from social media poster to YouTube channel owner
August 22 – On Wednesday, Al Nassr star and Portugal international Cristiano Ronaldo launched his own YouTube Channel, with millions of subscribers signing up within hours.
News
Parimatch bet on Leicester City for another year
August 22 – Leicester City have announced a one-year extension of their partnership with Parimatch as part of a deal that will see the brand continue as the Foxes’ Official Betting Partner for the 2024/25 season.
Botafogo cling on to secure Copa Libertadores quarter final slot
August 22 – Botafogo held on to a dramatic 2-2 draw to eliminate Palmeiras 4-3 on aggregate from the round of 16 of the Copa Libertadores.
Corpay Cross-Border business partners with Man City for international payments and forex
August 22 – Premier League holders Manchester City have announced a new multi-year partnership with Corpay that will see the corporate payments company’s cross-border business become the club’s Official Foreign Exchange Partner.
Romanian government to fund new stadium in Oradea for Romania’s FC Bihor
August 22 – The Romanian government has approved a project to build an entirely new stadium in the north-western Romanian city of Oradea. The new facility will be used by local club FC Bihor, who returned to League 2 of Romanian football last season.
Euro2024 delivers record numbers and €935m into HatTrick programme
August 21 – UEFA will distribute more than €935 million of revenue from Euro2024 to its 55 member associations over the next four years.
Konami agree multi-year renewal with Man Utd for eFootball series
August 21 – Konami will remain the official esports partner for Premier League Manchester United for its eFootball series.
Fluminense, struggling in Brasileirao, find form for Copa Libertadores defence
August 21 – Defending champions Fluminense advanced to the last eight of the Copa Libertadores after winning a penalty shootout 4-2 against Brazilian rivals Gremio.
UEFA embraces betting sponsorship with bet365 deal for 2024-27 UCL cycle
August 21 – Online bookmaker bet365 has joined the UEFA Champions League sponsorship roster for the 2024–27 commercial cycle, the first sports betting brand to sponsor the UCL.
Bournemouth and WWE 2K tag team to boost numbers
August 21 – AFC Bournemouth have announced a first-of-its-kind new partnership with the WWE 2K video game series as the Premier League regulars take an untrodden step into the virtual world of wrestling.
Amazon release documentary on life of Sven
August 21 – Terminally ill former England manager Sven-Goran Eriksson has shared a poignant goodbye message in a new documentary about his life.
Foden and Shaw scoop PFA players of the season awards
August 21 – Manchester City duo Phil Foden and Khadeja ‘Bunny’ Shaw have been voted the Professional Football Association (PFA) Players of the Season.
Albanian FA dials in telecoms group Abissnet for top tier naming rights
August 21 – The Albanian Football Federation (FHSF) has sold the naming rights to its top tier club division Kategoria Superiore which will be known as the Abissnet Superiore for the next three seasons.
English FA drives deeper into retail and merchandising business with Fanatics extension
August 21 – The English FA have announced a long-term renewal with Fanatics, expanding the retail, eCommerce and merchandising partnership the FA already holds with the global digital sports platform.
Amnesty calls on KNVB to confront Saudi’s ‘flawed’ 2034 human rights commitments
August 20 – Amnesty International has demanded the Dutch FA, the KNVB, and professional clubs take a stance over the hosting of the 2034 World Cup that is set to be awarded to Saudi Arabia later this year.