Costa Ricans protest over multiple player blood tests

Costa Rican players

By Andrew Warshaw in Belo Horizonte
June 22 – Costa Rica’s football federation has sent a letter to FIFA demanding an explanation for why so many of its players were required to take dope tests following their stunning victory over Italy that qualified them for the last 16 of the World Cup for only the second time in their history.

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FIFA stay on match-fixing alert as group games reach closing stages

Ralf Mutschke

By Andrew Warshaw in Belo Horizonte
June 21 – FIFA’s monitoring of World Cup warm-up matches revealed no apparent instances of match-fixing according to head of security Ralf Mutschke (pictured). Several friendlies before the 2010 World Cup were later found to have been rigged leading FIFA to take a close look at dozens of similar games in the build-up to Brazil.

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The World Cup sickie phenomenon hits East and West

couchpotato2

By Mark Baber
June 20- Media stories about employees taking time off work because of the World Cup, which began with stories in the Chinese media of fake sick notes being sold to Chinese fans, were eagerly picked up by Western media for their interest value have now returned home with evidence the UK economy will be taking a hit from yesterday’s England-Uruguay game.

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Castol Activ gets social in India with ‘second screen’ focus

Castrol ad

June 20 – Castrol Activ has avoided the scramble for TV audiences and switched from a traditional TV-based marketing campaign to focus their world cup promotion on ‘second screen’ technology. The World Cup sponsor is running a digital and social media campaign in collaboration with digital marketing agency FoxyMoron called ‘Castrol Activ Cling On To Football’.

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FIFA issues warning to Botswana: comply or face expulsion

Ian Khama

By Mark Baber
June 19 – The long-running dispute over Botswana President Ian Khama’s (pictured) constituency football tournaments has reached a new level of seriousness as FIFA insist the issue of bringing the tournaments under the authority of the Botswana Football Association (BFA) must be resolved by September 22 or the BFA faces possible suspension from FIFA.

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World Cup TV viewing data in Africa shows strong youth demand

Africans watch World Cup

June 19 – World Cup TV viewing data in the African continent is showing pan-regional interest in the World Cup and in African teams in particular. GeoPoll has released data on viewing figures in Ghana, Kenya, Nigeria, Tanzania and Uganda showing large proportions of national populations are tuning in, skewed strongly towards young adult males.

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