Sorbonne-ICSS match-fixing report to be released in May

ICSS.Sorbonne logo

By Andrew Warshaw
April 11 – The most comprehensive revelations to date into the scale and scope of match-fixing and betting fraud will be unveiled next month. The in-depth assessment is a partnership between the Qatar-based International Centre for Sport Security and the Sorbonne in Paris, with the goal being to influence governments in the fight against corruption in sport.

Read more …

Bullish ad spend report points to happy times ahead for football

graph

April 11 – Football will be one of the main beneficiaries from a global growth in advertising rates, and commercial television will be the most dominant medium within that growth. For football’s rights holders that is good news as ad-driven TV stations will be able to afford premium rights, and sponsorship values will continue to grow as mass market audiences are delivered.

Read more …

Portugal Telecom: one team, two brands; one competition, two genders

Porto

By Mark Baber
April 9 – Portugal Telecom (PT), Portugal’s largest telecommunications services provider, has launched two separate but innovative marketing initiatives over the last two weeks. Players from PT sponsored clubs have been displaying different PT brands on their shirts, depending on their age, whilst the company is separately sponsoring a mixed five-a-side football competition in schools.

Read more …

PSG sign Huawei and move to build their platform in the Far East

PSG and Huawei

By Andrew Warshaw
April 9 – Paris St Germain are making a major push into the Chinese market both to enhance their own ambitions to become one of European football’s superpowers and also to take on the Premier League. The French club has just signed a new sponsorship deal with Chinese telecommunications giants Huawei and also planning to play at least one game in China during the close season.

Read more …