A new pathway to dream as MLS NEXT plans addition of another competition tier

January 13 – Four years ago, Major League Soccer (MLS) introduced MLS NEXT as a future pathway for youth soccer players in the United States. Beginning in September 2025, the programme is set to introduce a new competition tier with the aim to deepen its pool of talented players and coaches, while offering enhanced opportunities for growth and development.

Read more …

Concacaf launches tender for betting sponsor

January 10 – Betting in football is a fact of life and the cost of doing business. In the club game, sponsorship is attached to almost anything that is within eyesight, however, the international game has been relatively immune until recently when both FIFA and UEFA agreed spnosrships with Betano and Bet365.

Read more …

Red Bull’s wings land at Atletico Madrid

January 10 – Energy drinks are one of the unquestioned drivers of sponsorship in sports, with Red Bull often leading the way. They have further cemented that reputation by joining forces with Spanish powerhouse, Atlético de Madrid, becoming the official energy drink of the club until June 2027.

Read more …