Valencia use LaLiga tech to launch dynamic ticket pricing system
September 5 – Spanish club Valencia have announced they will introduce ‘dynamic ticket pricing’ for home matches.
News
Club World Cup shows signs of life with unveiling of tournament emblem
September 5 – The inaugural 32-team Club World Cup scheduled for summer 2025 in the US has been short on detail as regards venues, infrastructure and commercial partners, but FIFA has now unveiled the emblem for the competition.
Betway adds Chelsea to its Premier League portfolio
September 5 – Chelsea have unveiled a new partnership with Betway, making the Super Group-owned brand the Premier League club’s long-term Official European Betting Partner.
Botev Plovdiv turns to digital agency for marketing help
August 5 – Bulgaria’s Botev Plovdiv has signed a partnership agreement with Bulgarian digital advertising agency LED Zon.
LED Zon provides a wide range of marketing and advertising opportunities with a specialism in outdoor advertising.
Loophole leaves Leicester City free and clear on PSR rules and Premier League embarrassed
September 4 – In a surprise ruling that could have far-reaching consequences for English top-flight football’s entire financial fair play strategy, Leicester City have won an appeal against a decision that could have led to a points deduction for allegedly breaching spending rules.
Brazil lists 12 cities as hosts for 2027 Women’s World Cup
September 4 – Twelve Brazilian cities, including Belem and Natal, have come forward to host matches at the 2027 Women’s World Cup, FIFA confirmed on Wednesday.
Chelsea break Man City’s record for the most expensive squad in world football history
September 4 – The financial clout of the Premier League has once again been laid bare, as the latest CIES Football Observatory data report ranks the top 100 most expensively-assembled club squads in world football.
Red Bull fuels its first steps into Premier League with Newcastle deal
September 4 – Newcastle United have signed a multi-year partnership with Red Bull which will see the Austrian drinks company become the Official Energy Drink Partner of the club, helping to fuel both men’s and women’s teams.
Spanish court ruling keeps Rocha on the sidelines as presidential elections near
September 4 – Suspended Spanish FA (RFEF) president Pedro Rocha’s hopes of taking part in upcoming elections for the federation’s top job are dwindling following a Spanish court ruling.
Inter Milan make big promise to rock Orange County with new academy
September 4 – Inter Milan are taking a step into the increasingly competitive US market with the launch of an academy in Orange County, California.
Parimatch add Nottingham Forest to Premier League sponsorship roster
September 4 – Premier League club Nottingham Forest have announced a new partnership with online gambling operator Parimatch who become the club’s official UK betting partner.
Bulgarian FA sacks referees and VAR chiefs after clubs angered by mistakes
September 4 – The Bulgarian Football Union (BFU) has fired the chairman of its Refereeing Commission, the Spaniard David Fernadez Borbalan (pictured). The BFU has also removed Petar Petrov, responsible for the introduction of VAR in Bulgaria, as well as the chief manager of referees in Bulgaria, Stoyan Alexiev.
MNC renews rights for AFC’s national team and expanded club competitions
September 4 – Indonesia-based MNC Group has renewed its media rights partnership with the Asian Football Confederation (AFC) via its PT Media Nusantara Citra Tbk (MNC) broadcast division for the 2025-2028 commercial cycle.
Rapidly growing SportyBet punts on regional deal for Africa with LaLiga
September 4 – Fast-growing African online betting business SportyBet has agreed a multi-year sponsorship with LaLiga, adding to the Spanish leagues regional betting deals with M88 in Asia and RushBet in South America.
Transfer spend $1bn down on 2023 at $6.4bn, but women’s game continues to grow
September 3 – The volume of money flowing through the international transfer system for the mid-year window just closed may be $1 billion lower than 2023, but the actual numbers of transfers made are higher.