Spurs push deeper into Asia with AIA shirt sponsorship

Spurs and AIA shirt deal

By Andrew Warshaw
February 13 – Tottenham Hotspur are the latest top-flight English club to launch a major push into the Asian market by announcing a five-year multi-million pound shirt sponsorship deal with Hong Kong-based insurance giants AIA. The deal drives the club deeper into the Asian markets having recently launched a Chinese language add-on to its website as well as securing new TV deals in the region.

Read more …

Denial and debate as Anelka race storm rumbles on

Anelka and Zoopla logo

By Andrew Warshaw
January 28 – Former French international striker Nicolas Anelka has pledged to stand his ground and not quit despite being charged by the English Football Association over his allegedly racist ‘quenelle’ gesture that continues to rumble on in both Britain and his homeland.

Read more …

Gunners switch from Nike to Puma in record £150m deal

Gulden and Gazidis

By Andrew Warshaw
January 28 – In a financial deal described as the biggest in the club’s history, English Premier League leaders Arsenal have received a potentially game-changing boost by switching its kit supplier to Puma from Nike as of next season after two decades with the US sportswear giant.

Read more …