Premier League

Man Utd look to open up Indian sub-continent, others will follow

ManU and Apollo

By Andrew Warshaw
August 27 – India could represent the next major market for the world’s leading clubs to promote themselves, according to Manchester United who have just signed a three-year partnership with high-performance manufacturers Apollo Tyres Ltd. Last week’s high-profile announcement between the two parties was one of the first initiatives between an Indian multinational and a global football brand and United’s group managing director Richard Arnold says it could act as a precedent for rivals to follow.

Read more …

Archive

Spurs and Hammers look east to build sponsor roster

Spurs and AIA

By Mark Baber
August 20 – Tottenham have announced a deal with Asian insurance company AIA, which sees the North London club continue to have separate short sponsors for the Premier League and Cup competitons, whilst East London’s West Ham extends its partnership with international mobile operator Lycamobile.

Read more …

Archive

BT Sport sign Man City for content and Virgin for distribution

Supporting Image

By Paul Nicholson
August 16 – On the eve of the opening day of England’s Premier League season, broadcast newcomer BT Sport and Manchester City have announced a three-year content partnership. The deal will include BT Sport broadcasting exclusive weekly interviews from key members of the playing and coaching staff, and access to behind-the-scenes content, on average expected to be three hours per week.

Read more …

Archive

Gunners fail to get their ducks in a row as Vietnam trip turns into PR disaster

Arsenal in Vietnam

By Mark Baber
August 14 – A campaign by fans of Arsenal football club to focus attention on the land grabbing and forest destroying activities of the club’s partner in South East Asia hit the UK’s main BBC news yesterday. The club’s recent tour of Vietnam, at which club officials including Arsenal’s executive director Keith Edleman, marketing director Angus Kinnear, and manager Arsene Wenger were pictured with HAGL’s Vietnamese tycoon owner Doan Nguyen Duc,

Read more …

Archive

Hull owner grabs Tigers by the tail, but upsets fan group

Hull City Tiger

By Mark Baber
August 12 – The announcement that Hull City AFC will be renamed Hull City Tigers has been met with some hostility from fans of the Yorkshire club, despite club owner Assem Allam touting the benefits of marketing the club as Hull City Tigers locally and Hull Tigers to national and international audiences.

Read more …