Friedkin pulls out of Everton acquisition over debt concerns
July 22 – Everton owner Farhad Moshiri is looking for another buyer for the club after the Friedkin Group pulled out of a £400 million deal agreed in principle in June.
Premier League
Liverpool adds workwear brand Strauss in multi-year deal
July 22 – Liverpool have agreed a new multi-year deal with Strauss which will see the German brand become the club’s official workwear partner, the first of its kind in the Premier League.
Aston Villa agree retail partnership with JD Sports ahead of US tour
July 22 – Aston Villa have announced JD Sports as the club’s new official retail partner on a multi-year deal which will allow the retailer to stock official Aston Villa products online and in select stores nationwide.
Saints unveil crypto-casino Rollbit as shirt sponsor for Premier League return
July 17 – Premier League side Southampton, back in the top flight next season after a year in the Championship, have signed crypto casino Rollbit as the club’s shirt sponsor.
Spurs secure crypto partnership with Kraken
July 17 – Tottenham Hotspur have announced a global brand partnership with crypto platform Kraken, which will become the club’s first Official Crypto and Web3 Partner, and the Official Sleeve Partner for its Men’s and Women’s teams ahead of the 2024/25 season.
Saudis consolidate their grip on Newcastle as Staveley steps away
July 11 – Saudi Arabian control of Newcastle United is set to intensify after it was announced that co-owners Amanda Staveley (pictured) and Mehrdad Ghodoussi are stepping aside.
Man City suit up for new Champions League campaign
July 11 – Manchester City have agreed a multi-year partnership with Italian fashion brand C.P. Company who will become the Official Style Fashionwear Partner of the men’s first team.
Chelsea agree 4-year hotels sponsorship with Singapore’s Ascott
July 9 – Chelsea have announced a new multi-year partnership with Singapore-based hospitality group Ascott.
Crypto-based gaming platform takes Leicester City shirt front
July 8 – Leicester City, returning to the Premier League next season after a year in the Championship, have agreed a multi-year principal partnership with online gaming platform BC.Game.
Ten Hag signs 2-year extension at Man Utd
July 4 – Manchester United manager Erik ten Hag has signed a contract extension with the club until 2026.
Liverpool add Husqvarna to sponsorship roster
July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.
Transfer talk: Gordon to Liverpool? Man Utd close in on de Ligt
July 2 – Liverpool have expressed interest in buying England international Anthony Gordon, but Newcastle insist the 23-year-old England winger will not be sold.
Man Utd unveil new look with old faces
July 1 – Manchester United have launched their new home kit ahead of the 2024-25 Premier League season with new front-of-shirt sponsor Snapdragon making its debut appearance after a £60 million deal was struck with the American tech firm to replace former sponsor TeamViewer.
Hungry Wolves devour a second betting sponsor with LeoVegas deal
June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.
Spurs go green with synthetic turf pitch addition
June 28 – Tottenham Hotspur have announced a partnership with Citygreen Sports Group to become the Official Synthetic Turf Supplier to the Club for the 2024-25 season.