FIFA health initiative rolls out across Brazil

11 for health

June 30 – FIFA’s ’11 for Health’ initiative has been using the tournament to spread its messages throughout Brazil. A closing ceremony was held at the Arena Amazonia in Manaus to mark the climax of a thirteen-week long schedule of events that involved children from the surrounding area, engaging them with the lure of football to learn about health.

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Europe wakes up and smells the Brazilian coffee

Brazil eye

By David Owen
June 27 – European teams finally began performing to their potential in the last round of World Cup group matches, running up an impressive eight victories and enabling UEFA to snatch second spot in the race to be the best-performing confederation at Brazil 2014.

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Adidas asserts grip on Battle of Brands

adidas

By David Owen
June 27 – Adidas teams enjoyed a storming final round of group-stage matches at the World Cup in Brazil, as those supplied by rival Puma wilted. With 75% of Brazil 2014 games now completed (even if the most important are still to come), the company, which expects to sell more than 8 million World Cup team replica shirts and 14 million ‘Brazuca’ footballs, has taken a grip on the World Cup Battle of the Brands.

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Time to clock the divers and writhers of Brazil 2014

Diving in style

June 27 – The Wall Street Journal has published its own findings on divers and writhers at the world cup. In an article that laments the nuisance of ‘injuries’, they have tallied up all the incidents in which a team’s player has seemingly feigned hurt, accumulating the total time spent portraying the absent agony, which they have dubbed ‘writhing time’.

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Team doctors rule as FIFA medics knockout FIFpro temporary sub idea

Alvaro Pereira concussion

By Andrew Warshaw in Belo Horizonte
June 26 – FIFA medical experts have admitted they are powerless to intervene in cases of concussion if national team doctors decide players are fit enough to continue after taking knocks to the head. The controversial issue has re-emerged at the World Cup after Uruguay’s Alvaro Pereira (pictured) was allowed to continue playing against England after being briefly knocked unconscious in the game between the two sides last week.

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Media tracker charts skew towards English language nations

Screen Shot 2014-06-25 at 12.45.15

June 25 – Media tracker Moreover Technologies has come up with a number of data sets around how the media worldwide is covering the World Cup and what is trending in terms of stories. While doubtless Luis Suarez’s bite night last night will be the current most covered story globally (stats still to be released), the data throws up interesting information on what is capturing the world’s imagination.

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