Portugal Telecom: one team, two brands; one competition, two genders

Porto

By Mark Baber
April 9 – Portugal Telecom (PT), Portugal’s largest telecommunications services provider, has launched two separate but innovative marketing initiatives over the last two weeks. Players from PT sponsored clubs have been displaying different PT brands on their shirts, depending on their age, whilst the company is separately sponsoring a mixed five-a-side football competition in schools.

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PSG sign Huawei and move to build their platform in the Far East

PSG and Huawei

By Andrew Warshaw
April 9 – Paris St Germain are making a major push into the Chinese market both to enhance their own ambitions to become one of European football’s superpowers and also to take on the Premier League. The French club has just signed a new sponsorship deal with Chinese telecommunications giants Huawei and also planning to play at least one game in China during the close season.

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