Chinese buy into Euro 2016 with global sponsorship deal

Erio 2016 logo and cup

By David Owen
January 15 – The wave of Chinese investment in world football has reached Europe’s premier national team competition. Hisense, a white goods and electronics company based in the east-coast city of Qingdao has been unveiled as the 10th global partner of Euro 2016, to be played for the first time as a 24-team tournament in France in June and July.

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