BT scores with market as Sky Sports viewing hits highest level for six years
![sky vs BT](https://www.insideworldfootball.com/app/uploads/2014/01/sky_vs_BT.jpeg)
By David Owen
January 31 – The market continues to applaud BT’s high-profile push into sports broadcasting, in spite of the impact its strategy is having on costs both in its retail division and at rival Premier League broadcaster British Sky Broadcasting.