Adidas reports 2013 slow down but watch out for $2.7bn World Cup bonanza
By Paul Nicholson
November 7 – FIFA sponsor Adidas reported a third quarter drop in net profit by 8.1% to €316 million, with sales down 7% to €3.88 billion and operating profit down 6% to €463 million. But the sporting goods and appareil giant said that this was pretty much in line with expectations and analysts are expecting a bumper World Cup year in 2014.